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Mike Gorun's Blog – November 2012 Archive (3)

Are Your Loyalty Communications Aligned With Your Brand?

Whether your dealership has, or is considering a loyalty program, it’s important to make sure your marketing messages align with the overall brand or image of your store. What is your dealership known for? Aggressive, “best” pricing? Friendly, no-pressure salespeople? A multi-generation, family owned pillar of the community?

A brand is your identity’s business, and conjures up powerful images for customers, both consciously and subconsciously. Whether you realize it or not,…

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Added by Mike Gorun on November 27, 2012 at 10:17am — No Comments

Holidays Are a Great Time to Build Loyalty With Customers

It’s that time of year when giving takes priority over getting. Most dealerships I know are extremely generous when it comes to charitable causes, but there’s no need to be humble about it. The more you engage your customers in your holiday gift drives, the more you will be building loyalty with them.

In this recent…

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Added by Mike Gorun on November 19, 2012 at 10:08am — No Comments

Four Tips for Combating Loyalty Program Fatigue

How many cards do you have in your wallet? The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers, but as it turns out, all these programs and cards are having an…

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Added by Mike Gorun on November 13, 2012 at 9:00am — No Comments

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