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Mike Gorun's Blog – November 2011 Archive (4)

Getting the Most Out of Your Holiday E-mail Marketing

The holiday season is here – a time for free shipping and 20% off everything!

At least that’s what a bulk of the major retailers out there tend to focus on this time of year. For many of us – regardless of the holiday(s) we each celebrate – the focus of this holiday season is on family and friends, on creating memories and sharing traditions, on expressing gratitude and love. It is a season of goodwill and giving.

As a business, are you focusing on the steep rise in sales you…

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Added by Mike Gorun on November 22, 2011 at 8:28am — 1 Comment

Building Customer Relationships Through Facebook

Would you rather have 1 million Facebook fans or 100 loyal customers? Until recently, businesses have generally focused on the number of fans they acquired, trying to get a high number of people to “like” their page. The number of Facebook fans your business has, however, is immaterial if you have no relationship with them as customers.

A recent post on All Facebook: The…

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Added by Mike Gorun on November 16, 2011 at 2:54pm — No Comments

Will Groupon Rewards Build Loyalty?

In September, Groupon launched the first phase of Groupon Rewards, a new platform that tries to provide businesses with a way to build customer loyalty. Groupon Rewards’ release comes amid concerns from merchants that Groupon customers…

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Added by Mike Gorun on November 8, 2011 at 1:17pm — No Comments

Using Your Loyalty Program to Improve Your Tactical Marketing

A good loyalty program consists of much more than simply rewarding your customers’ repeat business. In many ways, the repeat business generated by customer rewards is only scratching the surface of the loyalty and retention benefits available with such a program. A recent article published by ITC Infotech details how businesses can include customer-centric processes in implementing their customer loyalty programs…

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Added by Mike Gorun on November 1, 2011 at 10:40am — No Comments

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