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Mike Gorun's Blog – September 2013 Archive (4)

Acquisition and Retention Get Married

A new benchmark report published last month by RSR Research, provides some interesting information about retailers and the shifts in focus and importance from 2012 to 2013.

 

According to the study, 61 percent of retailers feel customer retention has become more difficult, and…

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Added by Mike Gorun on September 24, 2013 at 6:23am — 2 Comments

The Science Behind Customer Loyalty

One challenge all businesses face is creating loyal customers. As business owners, we try to analyze our customers to figure out what methods we can use to build that base of customers which is so important to future growth. Without loyal customers, your efforts at customer acquisition quickly go from growing your business to replacing defecting customers.

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Added by Mike Gorun on September 17, 2013 at 6:19am — 3 Comments

How a Life Lesson Was Learned by the World’s Best Bourbon

Life lessons typically come when you least expect them as software coder, Ted Dziuba, discovered...

He and his friend went to a bar that served Pappy Winkle’s Family Reserve Bourbon Whiskey that is widely regarded as the world’s best bourbon. While…

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Added by Mike Gorun on September 10, 2013 at 8:00am — 4 Comments

How Rewards Become Chores

There are many benefits to having an automotive loyalty program at your dealership to increase business and customer retention. You must be mindful, however, of some dangers that exist if the program is not implemented and administered properly.

 

Loyalty programs seek to reward behaviors. For dealerships,…

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Added by Mike Gorun on September 3, 2013 at 5:12am — No Comments

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