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Mike Gorun's Blog – August 2013 Archive (4)

How to Create a Customer for Life Through Emotion

As football season approaches, I am reminded of a story that was widely publicized last spring. Joe Flacco, having just signed a $121 million contract with the Baltimore Ravens which made him the…

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Added by Mike Gorun on August 27, 2013 at 7:17am — No Comments

Increasing Customer Loyalty Begins With a Smile

A recent study by Barclays Bank revealed interesting statistics about consumer behavior as it relates to small and medium-sized businesses. The study included the retail behavior of…

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Added by Mike Gorun on August 20, 2013 at 5:53am — No Comments

Why The Best Type Of Feedback Is Complaints

A brilliant and successful businessperson recently shared why he loves his angriest customers. Phil Libin, CEO and co-founder of Evernote, wrote an article for Inc. where he explained that customer feedback is…

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Added by Mike Gorun on August 13, 2013 at 6:28am — No Comments

Why a “Satisfied” Customer is Unacceptable

I came across an article recently by Jeffrey Gitomer that really hit home. In essence, he said that there are countless awards given out for levels…

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Added by Mike Gorun on August 6, 2013 at 6:09am — 9 Comments

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