Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I have written several blogs in the past about the success of customer loyalty program promotions in auto dealerships. I am mainly interested in cost-effective actions that dealers can successfully use to help drive profits.
A recent Summer Service Special email promotion designed and delivered by…Continue
Added by Mike Gorun on August 28, 2012 at 10:44am — No Comments
Prospects decide where to buy, in part, based on the speed and quality of sales follow-up. Statistics prove that if you can get your prospect back into your dealership quickly you will have a much higher likelihood of closing the sale. Dealers using an incentive program (such as our BeBack card), find that approximately 18% - 20% of prospects return and purchase a vehicle within 10-15 days of receiving the incentive card.…Continue
Added by Mike Gorun on August 14, 2012 at 1:20pm — No Comments
A new survey reveals that mobile and social media have a growing influence on retail purchase decisions. Here is a summary of the Consumer Insight Panel survey results conducted by Empathica, Inc. and published in a recent blog on Loyalty 360 (Loyalty Marketer’s Association):
Added by Mike Gorun on August 7, 2012 at 12:39pm — No Comments