Mike Gorun's Blog – August 2012 Archive (3)

Simple Summer Service Email Campaign Drives Profits at Auto Dealerships

I have written several blogs in the past about the success of customer loyalty program promotions in auto dealerships. I am mainly interested in cost-effective actions that dealers can successfully use to help drive profits.

A recent Summer Service Special email promotion designed and delivered by…

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Added by Mike Gorun on August 28, 2012 at 10:44am — No Comments

What Incentives Does Your Dealership Use to Bring Customers Back?

Prospects decide where to buy, in part, based on the speed and quality of sales follow-up. Statistics prove that if you can get your prospect back into your dealership quickly you will have a much higher likelihood of closing the sale. Dealers using an incentive program (such as our BeBack card), find that approximately 18% - 20% of prospects return and purchase a vehicle within 10-15 days of receiving the incentive card.…

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Added by Mike Gorun on August 14, 2012 at 1:20pm — No Comments

New Survey Reveals Growing Influence of Mobile & Social Media on Retail Purchase Decisions

A new survey reveals that mobile and social media have a growing influence on retail purchase decisions. Here is a summary of the Consumer Insight Panel survey results conducted by Empathica, Inc. and published in a recent blog on Loyalty 360 (Loyalty Marketer’s Association):

Half of consumers with smartphones have looked for online reviews…

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Added by Mike Gorun on August 7, 2012 at 12:39pm — No Comments

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