Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Pre-paid Maintenance Plans (PMPs) keep customers returning to your service department and increase upsell opportunities, which is critical to increasing the service bottom line. Today’s self-administered, self-managed PMPs are appealing to customers, particularly those buying mainline domestic and import brands who seek value in everything they buy.
Today’s technology-driven plans make it very easy for dealers to customize what is offered in a PMP. Plans that provide the…Continue
Added by Mike Gorun on July 24, 2012 at 2:44pm — No Comments
Last month General Motors announced a new compensation structure based on customer retention. The pay plan affects 29,000 salaried employees in the U.S., who will be paid bonuses based on how well they promote customer loyalty through return purchases and services. Third-party sales data and internal numbers will determine if a dealership hits its loyalty…Continue
Added by Mike Gorun on July 10, 2012 at 3:40pm — No Comments