Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Evidence gathered from top retail groups, including auto dealerships, indicates that employee loyalty directly affects customer loyalty and thus business results.
Dealer operators and their managers do their business, their stakeholders and their shareholders disservice when…Continue
Added by Mike Gorun on April 23, 2013 at 7:37am — No Comments
When did you last share with someone important why you enjoy him or her? We’re fast to convey disappointment or dissatisfaction with others, but uplifting the attributes in them we like feels rather strange.
Yet when it comes to building loyalty, whether in customers, coworkers or family members, nothing will engage their attention – and draw them to us in…Continue
Added by Mike Gorun on April 16, 2013 at 6:24am — No Comments
Email Open Rates for Reward Members are 300% Higher Than Non-Members
Dealerships That Provide an Incentive for Customers to RETURN After a Visit Have a 20% Increase In Sales
Statistics Show a 35%…Continue
With service departments finally getting the credit due to them for contributing to the growth and profit of dealerships, pre-paid maintenance programs (PMP) are starting to make a huge impact on the overall profit of dealerships as well.
I think it is well established that most PMPs are being sold in the F & I department. But is that the only place that they can…Continue
Added by Mike Gorun on April 2, 2013 at 8:46am — No Comments