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Mike Gorun's Blog – April 2013 Archive (4)

Is Employee Loyalty Killing You?

Can efforts to capture customer loyalty be thwarted by employee loyalty?

Evidence gathered from top retail groups, including auto dealerships, indicates that employee loyalty directly affects customer loyalty and thus business results.

Dealer operators and their managers do…

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Added by Mike Gorun on April 23, 2013 at 7:37am — No Comments

Building Up Employees’ Loyalty and Engagement: What I Like About You

When did you last share with someone important why you enjoy him or her? We’re fast to convey disappointment or dissatisfaction with others, but uplifting the attributes in them we like feels rather strange.

Yet when it comes to building loyalty, whether in customers, coworkers or…

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Added by Mike Gorun on April 16, 2013 at 6:24am — No Comments

Utilize a Rewards Program to Increase Marketing ROI

98% of Customers Who Join a Rewards Program Provide an Email Address

Email Open Rates for Reward Members are 300% Higher Than Non-Members

Dealerships That Provide an Incentive for Customers to RETURN After a Visit Have a 20%…

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Added by Mike Gorun on April 9, 2013 at 6:30am — 5 Comments

Are You Taking The Right Approach To Your Pre-Paid Maintenance Programs?

With service departments finally getting the credit due to them for contributing to the growth and profit of dealerships, pre-paid maintenance programs (PMP) are starting to make a huge impact on the overall profit of dealerships as well.

I think it is well established that most PMPs are being sold in the F &…

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Added by Mike Gorun on April 2, 2013 at 8:46am — No Comments

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