Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In today’s environment, consumers demand more personal attention and expect tangible appreciation for their business. Loyalty programs, great customer experiences and expedient solutions to problems are no longer luxuries, but expectations.
Every loyal customer seems to have a different reason for why they’ve chosen to be loyal. Perhaps one had a memorable…Continue
Added by Mike Gorun on February 23, 2016 at 6:01am — No Comments
A lot has been written about how industry disrupters are currently threatening market share. These online auto buying sites provide consumers with an easier, friendlier way to buy a car. This isn’t,…Continue
Added by Mike Gorun on February 16, 2016 at 5:48am — No Comments
It’s getting more difficult to earn and keep loyal customers. Consumers these days have so many choices for their shopping needs that it only takes that deep discount, or shiny bauble, to lure them to your competition.
As businesses scramble to create positive customer experiences by ensuring superior customer service, consumers increasingly realize they are in…Continue
Added by Mike Gorun on February 9, 2016 at 6:46am — No Comments
There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing and marketing tactics of the dealership down the road…Continue
Added by Mike Gorun on February 4, 2016 at 6:16am — No Comments