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Mike Gorun's Blog – February 2013 Archive (3)

Five Tips for Motivating Employees

The best tools in the world are only as good as their user. Similarly, loyalty programs are only as good as your employees make them. The best loyalty program in the world still requires staff buy-in to make it work. If a current program isn’t working, dealers should take a closer look at their culture and create strategies to develop a positive work environment and motivated employees. Here’s how to get started:

 

1) Find out what’s important to your…

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Added by Mike Gorun on February 26, 2013 at 7:08am — No Comments

Five Tips for Successful Email Acquisition

Targeted email campaigns are still one of the most effective forms of marketing, and marketers say that email is still a strong performer as a generator of both website traffic and revenue.

Experian recently released a white paper titled, “E-Mail…

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Added by Mike Gorun on February 19, 2013 at 8:30am — 9 Comments

Identify & Remove the Obstacles to Customer Loyalty

A recent article in Direct Marketing News offers an in-depth analysis of the typical obstacles that companies must overcome to build customer loyalty. If your business is not getting the most out of its customer loyalty program, it’s probably due to one of the following four reasons:

 

1.  Difficulty in measuring and using…

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Added by Mike Gorun on February 12, 2013 at 7:32am — No Comments

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