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Mike Gorun's Blog – January 2013 Archive (4)

How Big Data and Customer Analytics Can Boost Customer Retention.

TechWeb, a division of United Business Media (UBM Tech) recently released a comprehensive white paper sponsored by IBM, titled, “The State of Customer Analytics: Taking a Proactive Approach to Loyalty & Retention”. The white paper explores how customer analytics can increase customer retention and minimize defections through optimally timed, personalized retention offers while significantly improving a company’s bottom line.

Most companies have vast amounts of data about their… Continue

Added by Mike Gorun on January 29, 2013 at 1:30pm — No Comments

Do You Target Your Marketing Messages to Three Types of Buyers?

A survey of more than 13,000 individuals conducted by Carnegie Mellon University reveals there are three types of buyers:

  • Average/unconflicted: 61%…
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Added by Mike Gorun on January 22, 2013 at 7:00am — 3 Comments

What Would Your Scent Logo Be?

Neuromarketing is an interesting blog combining brain science and marketing.

A recent post discusses the growing trend of using…

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Added by Mike Gorun on January 15, 2013 at 2:30am — 3 Comments

Happy Mobile New Year! 4 Tips for Building Loyalty with Your Mobile Customers

According to Google’s 2012 Our Mobile Planet Smartphone Research report, within the past two years, the number of Google searches on mobile devices has grown by 500 percent! As a result, tech and marketing pundits everywhere are touting 2013 as the “year of mobile”.

If you’re like most businesses, you’re probably researching and/or implementing methods for incorporating mobile into your search and marketing strategies. And, as you probably know, mobile marketing requires specific… Continue

Added by Mike Gorun on January 2, 2013 at 1:44pm — No Comments

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