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Mike Gorun's Blog – January 2012 Archive (3)

Retention vs. Revenue: Today’s Prepaid Maintenance Plans

Prepaid Maintenance Plans (PPMs) have traditionally been used as a customer retention tool by dealers, and rightfully so. Paying up front for services is a guaranteed way to get customers back into the service lane. But the pricing and structure of many PPMs administered by third parties did not make the plans very profitable for the dealerships, and even more important, for the customers.


The new generation of self-administered, self-managed PPM plans offer many benefits…


Added by Mike Gorun on January 24, 2012 at 8:27am — No Comments

Countdown to Customer Loyalty: Part 2

In last week’s posting, we began counting down the top 12 strategies for building a successful customer loyalty program in 2012. In part 2 of this series, condensed from Driving Retention and from Customer Loyalty: How to Earn It How to Keep It by Jill Griffin, we continue our countdown of the top 12 action steps you can take to implement a customer…


Added by Mike Gorun on January 17, 2012 at 8:30am — No Comments

Countdown to Customer Loyalty: Part 1

Does your business strategy for 2012 include a customer loyalty program? On an annual basis, loyalty program members outspend other customers by as much as 45%. As you prepare your goals and resolutions for the new year, think about building a loyalty program that focuses on keeping a core group of customers coming back repeatedly as opposed to a marketing program that achieves short term results.


In part 1 of this blog, condensed from Driving Retention and from…


Added by Mike Gorun on January 10, 2012 at 8:42am — No Comments

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