Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
JD Power Study Shows: Service-Side Texting Improves CSI Scores
Buick (with a score of 874) and Lexus (with a score of 860) dealerships are leading the way when it comes to the customer experience, according to J.D. Power’s recent customer satisfaction index (CSI)…Continue
Added by Thomas F. Jung on October 25, 2017 at 4:15am — No Comments
Get ready for three full days of content and networking, where you’ll learn what’s working now in automotive marketing, sales and management, and how you can combine them to grow profitability at your dealership. Reserve your seat at DSES…Continue
Added by Thomas F. Jung on October 13, 2017 at 2:00am — No Comments
Join AdvantageTec in donating and helping women with breast cancer and look for our ad in Automotive News in October.
In the United States and around the world, October is the National Breast Cancer Awareness Month. During this annual international…Continue
Added by Thomas F. Jung on September 29, 2017 at 1:10am — No Comments
In the age of digital technologies, it is clear that customers demand more. What the customer wants must become a prerogative. Every store, every interactive kiosk, every car dealership. We all need to understand the power that digital…Continue
Added by Thomas F. Jung on September 12, 2017 at 4:16am — No Comments
Text messaging is taking over...
No, this is not old news from the 1990s. It is 2017, and everybody is talking about texting. “Why, isn’t texting available for a long time and an old technology?”, one might ask. It is, but it is also the one that is currently flourishing. Stats show…
Added by Thomas F. Jung on August 15, 2017 at 2:00am — No Comments
Mobile smartphones have become an evermore important part of our lives since their introduction a tad over ten years ago.
One of the most convenient things about today’s phones is the simplicity of texting. Obvious advantages include fast and direct communication, but texting does have…
Added by Thomas F. Jung on July 25, 2017 at 1:00am — No Comments
As opposed to static signs, dynamic signage is considered one of the best investments into business. Even though it has been around for more than a decade, many car dealers still do not see the full scope of its application, so they avoid using it thinking that it is made for big shots. Well, it is not. In fact, digital signage is for everybody, not just big dealerships and businesses. Being automated with OEM’s specials, your internal service, parts and…Continue
Added by Thomas F. Jung on July 13, 2017 at 1:30am — No Comments
As opposed to static signs, dynamic signage is considered one of the best investments into business. Even though it has been around for more than a decade, many car dealers still do not see the full scope of its application, so they avoid using it thinking that it is made for big…Continue
Added by Thomas F. Jung on July 12, 2017 at 6:01am — No Comments
Mobile texting is a powerful technology. Integrating a texting solution within your automotive business may be the smartest decision you make this year for many a reason.
In 2017, …Continue
Added by Thomas F. Jung on June 22, 2017 at 12:52am — No Comments
Added by Thomas F. Jung on June 9, 2017 at 2:53am — No Comments
In the digital era, digital signage plays a bigger role than traditional promotion options. In fact, some studies have shown that it is even more influential than TV or the Internet.
Having in mind such a huge impact it may have on your car…Continue
Added by Thomas F. Jung on May 31, 2017 at 5:40am — No Comments
Communication changes every day. The ultimate goal of every conversation is getting the message through. In that process, businesses seem to forget about the customers, about what they really need, and how they want to connect. Be flexible and embrace the new trend:…Continue
Added by Thomas F. Jung on May 30, 2017 at 6:33am — No Comments
After a quarter of a century, auto dealerships have finally started realizing that technology works for them, not vice versa. As 2017 has opened the door for innovation, such as virtual reality, but in order to reach this level, the entire car industry needs to…Continue
Added by Thomas F. Jung on May 24, 2017 at 4:27am — No Comments
What is your customer retention percentage? Are you asking for more incremental work when the vehicle is on the hoist? Are you using SMS to your advantage?
Industry data shows that dealer’s…Continue
Added by Thomas F. Jung on May 22, 2017 at 4:00am — No Comments
If you are a Facebook user – just like roughly one-third of the planet – then you have probably noticed that Facebook sends birthday alerts via text messages. If you google the words “Facebook birthday alert texts” you will get a ton of results from websites where…Continue
Added by Thomas F. Jung on May 16, 2017 at 12:44am — No Comments
The rapid development of communications technologies in the last quarter of a century has indeed transformed how people interact with each other — unfortunately, sometimes new technologies introduce inappropriate behavior. Sending sexually explicit text messages is one of…Continue
Added by Thomas F. Jung on May 10, 2017 at 1:02am — No Comments
Every year, Forrester publishes their customer service trends report, and 2017 is not an exception. To see what we can expect in this field, we are here reporting on the six most important predictions of Forrester’s analyst Kate Leggett who believes that operations will…Continue
Added by Thomas F. Jung on May 4, 2017 at 6:42am — No Comments
Today’s reality regarding real-time communication is proven in the data. On average smartphone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt younger users skew the data, but even people aged 55 to 64 text on average…Continue
Added by Thomas F. Jung on May 4, 2017 at 12:35am — No Comments
The biggest benefit of digital signage, according to a survey of Digital Signage Today is improved customer experience and improving customer experience is AdvantageTec ’s focus.
With 2017 Digital Signage…Continue
Added by Thomas F. Jung on March 24, 2017 at 4:00am — No Comments