Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In the digital era, digital signage plays a bigger role than traditional promotion options. In fact, some studies have shown that it is even more influential than TV or the Internet.
Having in mind such a huge impact it may have on your car dealership customers, we have conducted a small research and drawn up a list of…Continue
Added by Thomas F. Jung on May 31, 2017 at 5:40am — No Comments
Communication changes every day. The ultimate goal of every conversation is getting the message through. In that process, businesses seem to forget about the customers, about what they really need, and how they want to connect. Be flexible and embrace the new trend: drive as your customer guides you – on the phone.
Given that 1.2 billion people…Continue
Added by Thomas F. Jung on May 30, 2017 at 6:33am — No Comments
After a quarter of a century, auto dealerships have finally started realizing that technology works for them, not vice versa. As 2017 has opened the door for innovation, such as virtual reality, but in order to reach this level, the entire car industry needs to pull the brake and realize the benefits of a proven technology. And the key is in text…Continue
Added by Thomas F. Jung on May 24, 2017 at 4:27am — No Comments
What is your customer retention percentage? Are you asking for more incremental work when the vehicle is on the hoist? Are you using SMS to your advantage?
Industry data shows that dealer’s customer retention ranges from 35% to 75%. Customers are looking for trust, value, convenience and clear…Continue
Added by Thomas F. Jung on May 22, 2017 at 4:00am — No Comments
If you are a Facebook user – just like roughly one-third of the planet – then you have probably noticed that Facebook sends birthday alerts via text messages. If you google the words “Facebook birthday alert texts” you will get a ton of results from websites where people asked how to disable or turn them off. Annoyed by this or not, this issue has risen a lot…Continue
Added by Thomas F. Jung on May 16, 2017 at 12:44am — No Comments
The rapid development of communications technologies in the last quarter of a century has indeed transformed how people interact with each other — unfortunately, sometimes new technologies introduce inappropriate behavior. Sending sexually explicit text messages is one of these behaviors, it is called sexting.…Continue
Added by Thomas F. Jung on May 10, 2017 at 1:02am — No Comments
Every year, Forrester publishes their customer service trends report, and 2017 is not an exception. To see what we can expect in this field, we are here reporting on the six most important predictions of Forrester’s analyst Kate Leggett who believes that operations will become smarter and more strategic. Let’s see if this will reflect on the auto industry as…Continue
Added by Thomas F. Jung on May 4, 2017 at 6:42am — No Comments
Today’s reality regarding real-time communication is proven in the data. On average smartphone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt younger users skew the data, but even people aged 55 to 64 text on average 80 times per month and 65+ text on average 32 times per month. Based on this information…Continue
Added by Thomas F. Jung on May 4, 2017 at 12:35am — No Comments