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Anne Fleming's Blog – June 2014 Archive (2)

Your Website is #1 With Women

Most auto shoppers start their search on the web but would it surprise you to know that the #1 online destination for women shoppers is your dealership’s website? That’s right, our research lists the top sites nationally that women visit prior to buying a vehicle. They include:

  1. Dealership
  2. Manufacturer
  3. KBB.com
  4. Consumer Reports
  5. AutoTrader.com
  6. Edmunds.com
  7. Cars.com
  8. Carfax.com
  9. Craigslist.com

We also…

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Added by Anne Fleming on June 25, 2014 at 9:30am — No Comments

What Women Really Want

Today’s Women's Wednesday is going to focus on what it is women really want when buying a car.

What Women Want, starring Mel Gibson, was a great movie about an ad executive, who, after an injury, had the ability to read women’s minds. He could do wondrous things with that power. Knowing what women car buyers want is crucial for dealerships to be successful in today’s market.

Female customers are the fastest growing…

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Added by Anne Fleming on June 11, 2014 at 6:30am — No Comments

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