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Anne Fleming's Blog – May 2017 Archive (2)

Understanding the Needs of Women Buyers [Video Interview]

Tday we will preview a CBT News interview where dealers get the inside scoop on interesting data collected from the 2017 U.S. Women’s Car Dealer Trends & Report about the buying experiences, preferences and habits of women.

In the…

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Added by Anne Fleming on May 17, 2017 at 8:43am — No Comments

Women’s 2017 Top Rated Car Brands when Purchasing

According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.0 million units to that total: women buyers.

Dealers seeking to sell more to this critical market segment can start taking new actions and, in the process, collect data to improve the purchasing, service drive and shopping experiences for this powerful buyer.

By the Numbers

From our…

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Added by Anne Fleming on May 3, 2017 at 10:09am — No Comments

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