Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Men and women communicate in different ways and have different expectations when buying a car.
Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.
1. Know the…Continue
Added by Anne Fleming on April 18, 2018 at 6:00am — No Comments
Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake mining data to advertise and sell directly to…Continue
Added by Anne Fleming on April 4, 2018 at 6:58pm — No Comments