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Anne Fleming's Blog – March 2014 Archive (3)

Top Reasons Women Buy from Car Dealerships (Hint: Price is NOT #1)

Welcome to Women’s Wednesday. When women perceive they are not treated the way they expect at car dealerships, 65% leave and do not return. That’s a lot of business walking out the door and buying down the street. What can your dealership do to turn more browsers into buyers? We compile a lot of data from dealer reviews, and below are the top three reasons women buy from the dealership they do.

1.Treatment by Sales Person

How well women are treated is the…

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Added by Anne Fleming on March 19, 2014 at 7:00am — 1 Comment

Breaking the Imbalance of Women Executives at Car Dealerships: Breaking the Gender Gap?

Whether it’s the film industry or the auto industry, the shift in lead roles is hard to miss. The 2014 Oscars that took place a couple of weeks ago was truly a revelation of the changing gender role trends in films. More than one film nomination had strong female leads, enjoying almost all the air time as opposed to their male roles.

In the Oscar nominated film…

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Added by Anne Fleming on March 18, 2014 at 9:18am — No Comments

Are You Optimizing Sales With Women Customers? Really?

Welcome to the inaugural Women’s Wednesday blog. As the leader in connecting women+families with Certified car dealers, look for brief educational tips and nuggets from us to weave into your sales and service practice to expand your sales to women. With our deep vertical expertise, we are here to assist with suggestions to make doing business with women a natural, core value and expression at your dealership. With that, let’s begin:

While women influence over 80% of all car purchases,…

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Added by Anne Fleming on March 12, 2014 at 10:12am — 1 Comment

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