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Anne Fleming's ADM Blog (104)

How are Women’s Brains Wired?

What Customers are Thinking in YOUR Dealership

When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her?

While that may seem impossible,…

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Added by Anne Fleming on April 3, 2019 at 1:00pm — No Comments

How Did We Do?

As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store:

Car dealer reviews are standard today, and more people use them to determine what businesses they will visit…

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Added by Anne Fleming on March 20, 2019 at 2:29pm — No Comments

2019 Women’s Car Buying Report at Top 7 US Auto Brands

2019 Women’s Car Buying Report at Top 7 US Auto Brands

Women now account for 45% of new car purchases – approaching a tipping point. With this segment responsible for buying 7.74 million new vehicles in 2018, dealers need…

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Added by Anne Fleming on March 6, 2019 at 6:30am — No Comments

Authentic Reviews Deliver to Your Bottom Line

Authentic Reviews that Deliver to Your Bottom Line

Consumers are relying on car dealer reviews more than ever before. Women use them the most, as much as 50% more than men. Women not only turn to reviews about a dealership, but they also expect the posts to convey the most important part of the…

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Added by Anne Fleming on January 9, 2019 at 8:00am — No Comments

Why Shop Here? Your Culture Matters.

Why Shop Here? Your Culture Matters.

When thinking about business operations, it’s common to examine sales strategies, customer service procedures, and customer experience. Less common is a review of dealership culture, which is the cornerstone that drives…

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Added by Anne Fleming on December 19, 2018 at 10:00am — No Comments

What’s Your Dealer’s Chemistry with The Decision-Maker?

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Added by Anne Fleming on December 5, 2018 at 8:51am — No Comments

How Your BDC Can Minimize Leakage with Digital Customers

Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships?

Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to…

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Added by Anne Fleming on October 17, 2018 at 9:30am — No Comments

The Bad News About Customer Greetings at Dealerships

How do your consultants greet women customers when they come in the door? Does the content, context and tone of a greeting make a difference in the interaction? How about from your BDC with internet leads?

Dealerships spend so much time working toward showcasing a positive resumè of reviews – usually on several platforms. However, a…

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Added by Anne Fleming on October 3, 2018 at 10:33am — No Comments

In Dealer Reviews, Women Rate Female Sales Consultants Higher Than Male Consultants

Decrease the Gender Gap and Increase Revenue

Changing Culture, Changing Tides

Women are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself…

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Added by Anne Fleming on September 19, 2018 at 3:00pm — No Comments

Why Women Buyers Rate Saleswomen Higher Than Salesmen

Women buy 45% of all vehicles at new car dealers today. Still,…

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Added by Anne Fleming on September 12, 2018 at 12:30pm — No Comments

Do You Meet Expectations For Long-Term Retention?

Defining Customer Experience for Long-Term Retention

When it comes to creating a successful sale, customers’ experiences matter from the moment they first engage with a dealership online or in person. Repeating successful experiences requires careful tracking and analysis of each experience to understand which experiences create success. Having that scalable success is the dance of sales, and finding an…

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Added by Anne Fleming on August 22, 2018 at 8:45am — No Comments

Be a Solution Specialist Not a Salesperson

  • Do you have sales personnel or solution specialists at your dealership?
  • Is there truly a difference between the two terms?
  • Can changing the language you use…
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Added by Anne Fleming on August 8, 2018 at 8:30am — No Comments

Want to Maximize Retention?

Creating a Service Drive Experience to Maximize Retention

Bringing a car to the service drive for maintenance and repairs is necessary, but few customers look forward to the task. Even the smallest repair can take time out of the day and create an inconvenience. Yet,…

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Added by Anne Fleming on July 25, 2018 at 10:30am — No Comments

Take the Test: How Trustworthy is Your Dealership?

Women make a full 45% of new consumer car purchases—that’s no small market.

And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of…

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Added by Anne Fleming on July 11, 2018 at 10:30am — No Comments

Be ‘in the Know’ About Your Women Buyers & Marketshare

Women buy from dealers they trust, and what better way to build trust than to be an invaluable resource for everything women want to know about buying and owning cars?

Women-Drivers.com is the thought-leader in the auto industry, using evidence-based data from women’s behaviors and experiences. The company analyzes this information and produces action steps that create positive changes at…

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Added by Anne Fleming on June 20, 2018 at 9:53am — No Comments

Why Reviews from the Decision-Maker Matter

Reviews are everywhere. Car dealer reviews are no exception. How can your dealership…

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Added by Anne Fleming on June 6, 2018 at 9:37am — No Comments

To Text or Not to Text?

Texting Strategy for Women Buyers

Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to…

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Added by Anne Fleming on May 16, 2018 at 12:53pm — No Comments

Unconscious Bias Doesn’t Just Happen at Coffee Shops

Unconscious behaviors of your front- and back-end teams can be difficult to recognize, but they can make the difference between a successful transaction and one that fails.

Taking the intentional steps to recognize unconscious bias when it comes to women has a direct,…

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Added by Anne Fleming on May 2, 2018 at 9:00am — No Comments

6 Contact Strategies that Pay Dividends with Women

Men and women communicate in different ways and have different expectations when buying a car.

Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.

           

1. Know the…

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Added by Anne Fleming on April 18, 2018 at 6:00am — No Comments

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