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Rob Hagen's ADM Blog (15)

Social Content Examples for December 2014

Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.

These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…

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Added by Rob Hagen on December 5, 2014 at 1:01pm — No Comments

Social Content Examples for November 2014

Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.

These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…

Continue

Added by Rob Hagen on October 31, 2014 at 7:53pm — No Comments

Pizza Wars Revisited

In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.…

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Added by Rob Hagen on October 20, 2014 at 12:28pm — No Comments

7 Powerful Ways to Promote Your Business With the Facebook Boost Post Button


Hope you enjoy! Please feel free to email me any questions at RobH@NextGenDealer.com

Added by Rob Hagen on October 9, 2014 at 12:19pm — No Comments

Does Your Dealership C.A.R.E.S.? Part 1

Customers Always Receives Exceptional Service, that’s what I mean by CARES. Does your dealership do just what it has to do or does it go the extra mile for every single customer? These days, people are unimpressed by businesses doing just enough to get by, they want exceptional service!

Are you exceeding their expectations? Are you addressing their needs thoughtfully and in…

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Added by Rob Hagen on October 6, 2014 at 8:19am — 4 Comments

Upcoming Webinar: ”7 Powerful Ways to Promote Your Business With the Facebook Boost Post Button”

Please feel free to share this event with your friends.

Facebook’s Boost Post button can be a powerful tool to target people close to your dealership at a very low cost. Let me show you 7 ways you can use this button with results from other…

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Added by Rob Hagen on October 3, 2014 at 7:30am — No Comments

Social Content Examples for October 2014

Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.

These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…

Continue

Added by Rob Hagen on October 1, 2014 at 7:55am — No Comments

What You Can Do with $100 to Promote Your Dealership!

As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.

As an example, I want to share with you a case study of a Valentine’s Day contest we did with…

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Added by Rob Hagen on September 29, 2014 at 8:00am — 3 Comments

Stop Doing These Five Things and People Will Stop Unliking Your Page

Losing a friend stinks; losing a client costs you money; people unliking your Facebook page is both! Historically, people have had a somewhat negative opinion of car dealers in general, and not many of them want to be friends with a dealer on Facebook. However, when you get the chance to build that relationship, that relationship that may one day lead to a sale, so don’t…

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Added by Rob Hagen on September 28, 2014 at 1:01pm — No Comments

Daily Dealer Engagement Tips – 10/6/2012

Engagement is everything! If your online community is not engaging you, they aren’t seeing your message. I went into a lot more detail in a recent blog post that I wrote entitled “Car Dealers Are Not the Kardashians”.

One note before I begin, having a lot of Facebook likes is great but having quality LOCAL likes is so much more important. A lot of what I will talk about will be general tips but take them and put a local twist whenever possible. Find topics that people in your community…

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Added by Rob Hagen on October 6, 2012 at 6:17am — No Comments

Do You Know Your Facebook EdgeRank Score?

For the last couple of weeks, we’ve been putting on a series entitled ‘Everything Facebook’ (http://bit.ly/jYEk6U) which has covered topics ranging from remedial Facebook know-how to more advanced tips and tricks. There are several topics that are so critical that we wanted to make extra mention of it, your EdgeRank score being one of them.

 

Do you know the difference between Top News and…

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Added by Rob Hagen on June 1, 2011 at 4:01pm — No Comments

4/16 is Foursquare Day, What Does This Mean to Your Dealership?

Let me start by asking, are you familiar with Foursquare? Basically, it is a location based network where you can share places you have been with your friends by “checking in” at your favorite places. Also, you can add tips for other people to read when they check in. Then, probably the biggest social effect that happens for businesses is that once you check in on Foursquare, it asks you if you want to share that information on your Facebook and Twitter pages.

Imagine for a minute,…

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Added by Rob Hagen on April 4, 2011 at 10:00am — No Comments

Pizza Wars: Why Auto Dealers need to be involved in Social Media

Have you seen the commercials? Domino’s pizza is running a social media campaign saying they realize they’ve made a few mistakes in the past but are willing to listen to the public and take their

constructive criticism. Then, they talk about how they made changes and

then deliver the reinvented pizzas to the people who critiqued them.

These people then give testimonials on how much better the pizzas are.

Genius!

Social media is all about being visible in your…

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Added by Rob Hagen on February 24, 2010 at 9:20pm — 3 Comments

F&I Magazine conference in Orlando, FL. Sept 21st to 23rd

How would you like to attend the only conference that offers F&I training, special finance training, BHPH training and the latest in technology for the auto industry? If that isn’t good enough, how would you like to attend it for free?!?



You are invited to be a guest of mine. My name is Rob Hagen, the Special Finance Coach and CEO of Next Generation Dealer Services (nextgendealer.com). I will be speaking at the conference and would like you to be in attendance.



GE once… Continue

Added by Rob Hagen on August 19, 2009 at 4:08pm — No Comments

A New Way to Handle Internet Leads

http://www.fi-magazine.com/Article/Story/2009/08/A-New-Way-to-Handle-Internet-Leads.aspx



How would you like to know every customer’s tiered credit score before you pencil a deal? Wouldn’t it be nice to know whether your salesperson is working a customer who can buy a car or another stroker? Wouldn’t it be nice to never again have to work on a deal for three hours before finding out the repo man is hitching your customer’s last ride to the tow truck?



Well, there is a new… Continue

Added by Rob Hagen on August 6, 2009 at 1:35pm — No Comments

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