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Amanda Meuwissen's Blog – April 2012 Archive (2)

Opens & Clicks that Lead to Purchase

Each article in an eNewsletter has fewer and fewer clicks going down. Consumer attention is more often grabbed at the top, so the top articles need to be the most eye-catching and engaging. Testing and proper navigation is even more important when we look at the recency and frequency of clicks prior to purchase.



In a recent study, the Outsell Insights…

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Added by Amanda Meuwissen on April 30, 2012 at 7:28am — No Comments

Pinterest – Visual Social Media

 

Pinterest is an online social pinboard for images and websites that users can enjoy and share in a single location. “Think of it as a visual way to bookmark websites,” says automotive industry marketing blog…

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Added by Amanda Meuwissen on April 10, 2012 at 11:17am — No Comments

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