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Amanda Meuwissen's ADM Blog (26)

Customer Loyalty Program Success

Seth Godin, called “America’s Greatest Marketer” by American Way Magazine, wrote on his blog last year about loyalty, not specific to any one type of industry but brand loyalty in general. He stressed in…

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Added by Amanda Meuwissen on September 6, 2011 at 8:04am — No Comments

J.D. Power and Associates Announces the Death of Demographics

J.D. Power and Associates published a white paper in April about “The Death of Demographics: Why Targeting by Purchase Behavior is Most Effective in Automotive Marketing.” This comes as no surprise to those within the digital marketing field, because the onset of so much new technology has shifted the way marketing power is focused.



Looking at…

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Added by Amanda Meuwissen on June 21, 2011 at 6:48am — 1 Comment

Automotive Marketing to Women



Stephanie Young, Vice President of Business Development for The Manus Group, a premier provider of strategic sales force training, corporate leadership development and automotive and corporate recruiting services, posted an interesting entry on the…

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Added by Amanda Meuwissen on May 17, 2011 at 8:17am — 2 Comments

Managing Customer Reviews & Complaints



Are you looking everywhere you should for customer reviews about your dealership?  It’s as simple as typing “[Your Dealership] Reviews” into Google and going through the links, and should be a regular practice, as well as stopping by review sites like…

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Added by Amanda Meuwissen on March 1, 2011 at 7:26am — No Comments

Brand Loyalty

Standing the Test of Time

 

Seth Godin, called “America’s Greatest Marketer” by American Way Magazine, recently wrote on his blog about loyalty, not specific to any one type of industry but brand loyalty in general. He stressed in his article that loyalty isn’t about customers choosing a brand because it was the cheapest at the…

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Added by Amanda Meuwissen on February 8, 2011 at 6:35am — No Comments

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