Packaged predictive analytic models enable automotive marketers to send perfectly timed, more relevant communications without the cost and complexity associated with standalone analytics tools—freeing your dealership up to acquire and engage customers instead of wrestling with data and technology.…
Added by Amanda Meuwissen on May 12, 2015 at 12:49pm —
Successful marketing automation software creates environments that balance the right tools for dealers in order to ensure brand consistency and flexibility for localization.
Most marketing automation tools aren’t designed with this model in mind, and frequently miss the mark by:
• Assuming one user owns the entire marketing process – including template selection, offer management, audience segmentation, and send. The automotive…
Added by Amanda Meuwissen on January 6, 2015 at 2:00pm —
Recently, Dataium, the world’s largest compiler of online automotive shopping behavior, released a guide on the top 7 ways dealers can improve their online marketing. We’re going to look at 3 that we feel are top priority.
Don’t Forget Mobile
“During major shopping seasons, 1/3 of all dealer traffic came from mobile…
Added by Amanda Meuwissen on September 16, 2014 at 8:23am —
“In a world with an increasingly shorter attention span, the retail experience means being inspired around the dinner table, starting a quick search on a mobile phone, followed by deeper online research at home, and then possibly a visit to the store over the…
Added by Amanda Meuwissen on June 24, 2014 at 7:46am —
There is a reason consumers enjoy that Amazon knows what new thing they might be interested in buying next based on their previous purchases and activities—we like having things tailored for us because we like anything that makes our lives easier.
There are countless sites now for setting up monthly shopping options based around personal preference, so…
Added by Amanda Meuwissen on February 25, 2014 at 9:02am —
Advertising dollars are important dollars. Brands are understandably wary of new mediums to reach consumers because of the large amount of money that goes into advertising each year.
While brands were skeptical at first of Facebook ads and Custom Audiences, the program has proven very successful. Putting ads in front of Facebook users is now seen as necessity, since over a billion people frequent the site,…
Added by Amanda Meuwissen on November 19, 2013 at 7:28am —
Many people who might otherwise be familiar with YouTube aren’t aware of the changes made recently to how videos go viral. It isn’t only about having an eye-catching thumbnail to rake in views. Hits alone don’t increase visibility anymore.
YouTube has changed how videos gain in popularity by combining hits, how long someone watches the video (so that actually finishing videos matters rather than just clicking a good image and being disappointed in… Continue
Added by Amanda Meuwissen on August 5, 2013 at 9:01am —
Data, content, and channel have a symbiotic relationship – in order to successfully execute campaigns and drive engagement, each of the above pieces has to take into account its counterparts.…
Added by Amanda Meuwissen on December 6, 2012 at 9:30am —
Why Testing Isn’t Optional
A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.
Added by Amanda Meuwissen on September 17, 2012 at 9:00am —
AdAge reported recently on the importance of local marketing, giving the example of a newspaper in South Wales thatbeat the odds.
“It focused almost entirely on covering local news, local people and local…
Added by Amanda Meuwissen on August 20, 2012 at 7:53am —
Standard one-and-done campaigns that blast an email or eNewsletter out to your database monthly can generate leads, but without behavior-driven targeting, a few leads each month is as far as it goes. Smart-targeted campaigns build on an initial email blast to touch your customers continuously with… Continue
Added by Amanda Meuwissen on July 18, 2012 at 8:51am —
The model year hasn’t been standard across car makers for some time, but is staggered with one make and model getting to shine for one brief window at a time. Some 2013 models will be available for the summer, while others won’t be out until later in the year.
Redesigns seem to be a common theme… Continue
Added by Amanda Meuwissen on July 9, 2012 at 7:46am —
Each article in an eNewsletter has fewer and fewer clicks going down. Consumer attention is more often grabbed at the top, so the top articles need to be the most eye-catching and engaging. Testing and proper navigation is even more important when we look at the recency and frequency of clicks prior to purchase.
In a recent study, the Outsell Insights… Continue
Added by Amanda Meuwissen on April 30, 2012 at 7:28am —
Pinterest is an online social pinboard for images and websites that users can enjoy and share in a single location. “Think of it as a visual way to bookmark websites,” says automotive industry marketing blog… Continue
Added by Amanda Meuwissen on April 10, 2012 at 11:17am —
“Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data.”
McKinsey & Company, a globally recognized management consulting firm, has been placing a lot of focus on ‘big data’ in… Continue
Added by Amanda Meuwissen on February 27, 2012 at 7:59am —
The Holy Grail of Marketing
A recent article by Harvard Business Review very succinctly gets at the heart of marketing success.
“Targeting individuals with perfectly customized offers at the right moment across the right channel is marketing’s holy grail.”…
Added by Amanda Meuwissen on January 30, 2012 at 7:33am —
This is the last full business week before Christmas, and for many businesses it won’t even be a full week with Christmas Eve and Christmas Day falling on the weekend. Besides preparing for the holidays and their own family traditions, car dealers are gearing up for that magical week between Christmas and New Year’s that oftentimes brings in some of their best sales of the year.
This has been an interesting year for the automotive world. Coming off of a year…
Added by Amanda Meuwissen on December 22, 2011 at 10:25am —
Are You Thinking Big This Holiday Season?
It comes as no surprise anymore to hear that digital is key. Smartphones, tablets, social media, email—these are all cornerstones of sales and marketing for successful industries, including automotive.
The numbers say it all, as provided by…
Added by Amanda Meuwissen on November 22, 2011 at 9:55am —
As we are in the midst of the 2012 model year, some all new models are now on the market along with several redesigns, one such new model being the Chevrolet Sonic. It seems this fresh new vehicle is trying to steal some thunder from the Ford Fiesta campaigning method by using social media and appealing to a younger… Continue
Added by Amanda Meuwissen on October 18, 2011 at 9:27am —
Keep Them Coming Back
There are many ways to build trust with a potential customer and gain loyalty, especially when working with that customer for the first time.
One such bold suggestion was recently posed by Jim Kristoff on… Continue
Added by Amanda Meuwissen on September 27, 2011 at 8:04am —