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Joshua Pullan's ADM Blog (14)

Getting serious about lead nurturing

Bringing in prospects and leads should be the marketing team's top priority. So it's no wonder that a recent AM-Online article stated that automotive advertisers spent more than £70 million on lead generation activities in 2013. The article goes on to state that, "The internet is without doubt the first starting point for consumers looking to buy…
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Added by Joshua Pullan on February 14, 2014 at 2:03am — No Comments

Creating Loyal Aftersales Customers

There's no doubt about it. The aftersales market has encountered a major market shift in the last decade. Most dealers have seen a dramatic reduction due to the recession, more reliable vehicles and more independent shops popping up. With all the change, there's no saying what the future looks…

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Added by Joshua Pullan on January 30, 2014 at 1:00pm — 1 Comment

4 New Ways to Use Video for Your Dealership in 2014

The first video on YouTube was uploaded by Yakov Lapitsky in April 2005. Since then, online video has exploded as a medium for everything from research to sales. Today, YouTube receives more than 1 billion unique visitors each month

2014 will see a lot…

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Added by Joshua Pullan on January 17, 2014 at 12:00pm — No Comments

Why video is key to your internet future.

The world changes so quickly, sometimes you just wish it could all pause for 5 minutes! 



Everything moves with such breathless haste, that often the changes you’ve just caught up with seem to already…

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Added by Joshua Pullan on January 13, 2014 at 4:00am — No Comments

What is Automotive Showrooming?

I have a confession to make, I'm a showroomer.

The Denver Post in the United States ran an interesting article recently entitled "Stores make peace with "show…

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Added by Joshua Pullan on January 6, 2014 at 1:00am — 7 Comments

Embracing Video: Volvo's Epic Split

Volvo's Epic Split

Over the past two weeks, more than 54 million people have watched a one minute video of two trucks reversing. Why? Have a look for yourself:

http://youtu.be/M7FIvfx5J10

There's a new way of advertising your products now. It's different, it's effective and it's catching…

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Added by Joshua Pullan on December 6, 2013 at 7:07am — No Comments

Information Overload: How to cut through the noise.

We are under attack.

Radio, TV, adverts, newspapers, conversation, the Internet, emails - everyday we face a battle against the onslaught of information that bombards us.

And it can be exhausting.

Let's rewind time.

1913: The average person would have read 100 books over the course of their…

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Added by Joshua Pullan on November 21, 2013 at 7:06am — No Comments

The Greatest Psychological Tool you've never heard of

Psychology and the Car Industry

Have you ever heard of the ‘contrast principle’*

Even if you haven’t, if you work in the car industry it is operating all around you. In the layout of your dealership, embedded in your sales process, it even changes the way you speak. The ‘contrast principle’ is an extremely powerful…

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Added by Joshua Pullan on November 14, 2013 at 5:00am — 2 Comments

One great way to boost your CSI, and just maybe save the world!

How's your public image looking? Are people associating the right things with it?

Developing your public image can sometimes feel like throwing time, effort and money into an endless black hole. With so many ways to project your desired image, from advertising and social media (and then again which one?) to print and media outlets, it can seem like you can't keep all the plates spinning. That's why its important to use a bit of public image jui-jitsu and use certain…

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Added by Joshua Pullan on November 5, 2013 at 2:30am — No Comments

The basic rule you're forgetting

Back to Basics

You can't make sales without customers. As one of the fundamental rules of retail, whether you're selling vehicles, clothes or light fittings, you would think that customer service would be the one area of business that everyone focused on getting right. But you'd be wrong.

Earlier this year, research revealed that 50% of inquiries…

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Added by Joshua Pullan on October 30, 2013 at 9:00am — 2 Comments

Evolving the Dealership: How to get a step ahead.

WHAT'S WITH ALL THE CHANGE?

 

Companies are always trying to get you to do new things, change things, saying that it will ‘improve things’. What you think is that that means new systems, IT problems and those ‘improved’ things not working.

 

The question is why you can’t do things the old way, the ways that you know work.  Why are these new-spangled, life-complicating, headache-inducing, hair-loss-causing products forced on you, un-needed…

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Added by Joshua Pullan on October 21, 2013 at 6:22am — 3 Comments

When is winning not enough

How you and Formula One have the same problem

 

The saying goes that insanity is doing the same thing again and again, expecting a different result. As Sebastian Vettel eased to his fifth win in as many races, pretty much chiselling his name onto a fourth world title, it could be said that people still watching the race are insane. What’s even more obvious thought is that it is BORING.

 …

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Added by Joshua Pullan on October 15, 2013 at 1:30am — No Comments

How you can turn customer complaints into compliments for your business.

The saying goes that…

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Added by Joshua Pullan on October 9, 2013 at 8:04am — No Comments

What you can learn from Mercedes' amazing attention grabber!

Last Monday, Mercedes-Benz released a video that has now been viewed over 4 and a half million times on Youtube.

Its star? A dancing chicken. A bunch of them.

http://www.youtube.com/watch?v=nLwML2PagbY

You wouldn't have thought that the best way to advertise the adaptive stability control of a Mercedes-Benz vehicle would be a chicken and a pair of hands showing off their moves but 4 and a half million people…

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Added by Joshua Pullan on October 4, 2013 at 7:48am — No Comments

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