Automotive Digital Marketing

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Lindsay Kwaselow's ADM Blog (3)

5 Reasons to Attend Digital Dealer 19

  1. 2016 Digital Trends

Hosted FOR dealers, WITH dealers, this Keynote Panel will feature leaders from some of the most progressive dealer groups across the country and also include technology frontrunners like Google and Facebook. Moderated by our very own PureCars CEO…

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Added by Lindsay Kwaselow on September 24, 2015 at 7:30am — 1 Comment

Tailor Your Marketing Strategy: A Dealership Isn’t a Hair Salon

Written by PureCars CEO and Co-Founder, Jeremy Anspach

(As published in Dealer Marketing Magazine)

In the marketing world, not all tactics are created equal. What works for one industry or brand won’t necessarily work for another. Automotive marketing can take many forms because cars mean…

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Added by Lindsay Kwaselow on September 15, 2015 at 1:14pm — No Comments

How Dealers Can “Win The Click” by Staying Relevant to Shopper Searches

     Having an effective SEM strategy is essential for dealers to gain exposure based on the way consumers shop today. According to a September 2013 Google study, potential automotive shoppers will visit 24 sources on average before making any decisions. Dealer sites, search engines, and third party websites all had a substantially larger influence on consumer purchase behavior when compared to traditional types of advertising. Consumers are by far researching online now more than ever, and…

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Added by Lindsay Kwaselow on November 26, 2013 at 1:00pm — No Comments

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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