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Matt Watson's ADM Blog (25)

Is Cloud Based Software Green Software?

Cloud based, or web based software, has quickly became the best way to deliver software to users. All new software products are now cloud based and there are virtually no limitations to web browser based software these days. Being that cloud based software doesn't require buying servers, that got me thinking... is it "green" software?

There are numerous advantages to cloud based software:

1. Better cross platform support - Windows XP, Windows 7, Mac,…


Added by Matt Watson on December 12, 2010 at 8:05pm — No Comments

Streamlining the Sales Process

Dealers use a variety of software applications as part of their sales process. Using too many software applications requires a lot of duplicate data entry and jumping through different tools. This can create errors and slow down the process.

Here is a scenario of how customer information flows through a typical deal:

  • Customers submits a lead on the internet
  • Lead transfers to Internet lead management tool which is used to set an…

Added by Matt Watson on August 20, 2010 at 7:47pm — 9 Comments

Sean Wolfington Agrees to Serve as Chairman of the Board of VinSolutions

Overland Park, Kansas –February 13, 2010 – Sean Wolfington has agreed to serve as Chairman of the Board of VinSolutions, the industry leading automotive “Dealership

Marketing System” that helps retailers attract, sell and retain more

customers profitably.

“We asked Sean to…


Added by Matt Watson on February 14, 2010 at 6:23am — 9 Comments

VinSolutions Certified as American Honda Motor Co., Inc. Approved Vendor

VinSolutions has become a Certified Honda Approved Vendor, providing seamless and secure electronic data systems to receive and report on lead activity to Honda and Acura dealers.

Overland Park, KS October 28, 2009 -- VinSolutions announced today they have completed an agreement with American Honda Motor Co., Inc. to become an approved vendor. VinSolutions CRM/ILM system will be providing an integrated Lead Management program that will have a secure connection for management of… Continue

Added by Matt Watson on October 28, 2009 at 2:00pm — No Comments

Automated emails and similar vehicles

Automated emails are very important to the success of your internet sales.

For starters, an immediate auto responder is nice because it lets the customer know they received the request. It builds confidence that the dealership will respond.

Auto responders also provide opportunity to provide information that they did not receive on the website they submitted the lead from. For example, your auto responder can automatically send pictures and brochures of the car they were… Continue

Added by Matt Watson on September 27, 2009 at 12:00pm — 14 Comments

Using comments to sell cars!

Ran across this today from one of our customers and thought it was great. Had to share. These guys do a great job on their comments.

Single black female seeks companionship. Tall or short, I've got room for long legs. Loves to take long drives on the weekends, will let you crank your stereo as loud as you like, big enough to haul your golf… Continue

Added by Matt Watson on September 16, 2009 at 12:27pm — 1 Comment

Basic CRM function is a big CRM problem for most?

I have a question for everyone out there on how your current automotive CRM works.

Let's pretend you setup an internet follow up process with several emails and events that happen for 90 days from when a lead comes in.

If you modify the email template attached to your day 7 email, does your CRM properly apply

that to all the leads you previously received? Or does it still send the previous… Continue

Added by Matt Watson on August 18, 2009 at 7:57pm — No Comments

VinSolutions Appoints Sean Stapleton Executive Vice President of Business and Sales Development

Sean Stapleton joins the VinSolutions team as Executive Vice President of Business and Sales. Mr. Stapleton will focus his expertise on acquiring national accounts, working with OEMs and VinSolutions’ strategic partners. In the past Stapleton worked as Vice President of National Accounts and Vice President of Automotive Sales for Who’s Calling, and was co-founder of Visible Customer.…


Added by Matt Watson on August 18, 2009 at 7:30pm — No Comments

Windows 7 - How does it affect my dealership?

After playing with Windows 7 for the last 48 hours, my first reaction is this is what Vista should have been! Overall, it isn’t that much different than Windows Vista. If you have used Vista before, you will quickly be at home with Windows 7. Most of the changes are very subtle.

I was able to get my hands on the final Windows 7 release early because VinSolutions is a Microsoft Partner, so of course we get all the cool toys early. Windows 7 will be widely available October 22nd,… Continue

Added by Matt Watson on August 8, 2009 at 12:30pm — No Comments

You can’t manage what you can’t measure

If you want to get better at something, you first have to know how well you’re doing, right? How do you know how well you are doing? You have to be able to quantify it. Once you can quanity how you are doing, you can more effectively manage it.

CRM software is a great tool to monitor and measure the activity going on within your dealership. If you pull a showroom activity report and it says you are closing 90% of your ups, that doesn’t mean you are doing a great job. It means your… Continue

Added by Matt Watson on July 10, 2009 at 7:24pm — No Comments

CRM is All About People and Processes!

CRM success in your dealership depends on having the right people and processes.

Having the right people can sometimes be the most difficult part. CRM utilization has to come from the top down. The management team has to use the system and mandate that all the salespeople use it. If the management team doesn't use it, or have a bad attitude about it, how can you expect the salespeople to use it?

If your dealership doesn't have any processes in place, how can you expect… Continue

Added by Matt Watson on July 2, 2009 at 6:30pm — 4 Comments

VinSolutions and Dealer Track’s Arkona DMS Integrate

VinSolutions integrates with DealerTrack’s OpenTrack, a program providing seamless, secure connection to the DealerTrack Arkona dealer management system (DMS). The integration interfaces with customer, vehicle, F&I, general ledger, service and parts data, providing a secure, bi-directional connection between our mutual dealer clients and the DealerTrack DMS.

Overland Park, KS, June 11, 2009 – VinSolutions announced today they have completed their integration with DealerTrack’s… Continue

Added by Matt Watson on June 11, 2009 at 4:55am — No Comments

Using "similar vehicles" to sell more cars

"Similar vehicles" is one of the best functions of a good CRM system. Here are a couple example of how you can use this excellent functionality.

Initial auto responders. Rarely do customers buy the car the inquired upon. So why not give them some more options right up front? More options to contact you and come to do your dealership?

Trying to do this manually would take forever and be nearly impossible. So it takes smart… Continue

Added by Matt Watson on May 10, 2009 at 8:00am — No Comments

VinSolutions is Still Hiring in Kansas City!

If you know anyone in the Kansas City area with valuable automotive experience please have them contact us!

We are rapidly growing and hiring in our support, training, development and sales departments!

Added by Matt Watson on March 15, 2009 at 6:49pm — No Comments

VinSolutions Announces Black Book USA Integration

Overland Park, KS, March 12, 2009 – VinSolutions, a leading provider of Web-based automotive software, announced today it has completed integration with Black Book. As a result, VinSolutions’ clientele now have point-and-click access to data supplied by Black Book’s expanded and redesigned data syndication solution. Subscribing dealers can access the data from VinSolutions’ MotoSnap CRM or from their… Continue

Added by Matt Watson on March 12, 2009 at 7:00am — 1 Comment

VinSolutions is Hiring

We are active seeking sales people, support staff, and ASP.NET C# developers for our rapidly growing company.

We will only consider those living in the Kansas City area. (Note: We aren't currently hiring outside sales reps.)

Please contact myself or our someone in our sales staff if you know someone in Kansas City who may be interested.


Matt Watson

Added by Matt Watson on January 28, 2009 at 6:31pm — No Comments

Sending Emails - Good print ads are not good email ads!

From time to time I go to different dealers websites and submit leads because I'm curious about what ILM/CRM software they use and/or what they are doing for their lead follow up process. So I get random emails all the time.

Yesterday I got an email from a dealership in New York (screen shot of email at the bottom). It was just blank! Why? Because gmail and most email programs don't show images unless you click the "display images" button. (more about this… Continue

Added by Matt Watson on January 17, 2009 at 7:30am — 4 Comments

Website SEO Checkup: Does your website have a dynamic XML sitemap?

A sitemap is how you tell search engines what pages are available for crawling on your website. A sitemap is an XML file that lists all the urls for your website.

Sitemaps are not required, and search engines will spider your website with or without one. However, sitemaps allow you to tell search engines specific pages you want spidered that they perhaps couldn't find otherwise. This is very important, especially if your website uses a lot of Flash, Silverlight, javascript, or… Continue

Added by Matt Watson on January 13, 2009 at 7:00pm — No Comments

Defining Web 2.0 – Part 2: RSS & Data Syndication

Part 2 - “RSS & Data Syndication”

Perhaps one of the best technologies to become popular over the last few years is RSS feeds. RSS stands for Really Simple Syndication. RSS provides a simple way to subscribe to information being syndicated. This provides a way to receive updates when new information is available without having to check a website over and over looking for new information. For example, if you wanted to be notified on a daily basis what the weather was going… Continue

Added by Matt Watson on January 9, 2009 at 8:00pm — 1 Comment

Help! I've been Simpsonized!

People always ask me where I got my Simpson's picture. For a while Burger King was running TV ads about the website they created called as some promotional thing. You can upload a picture of yourself and create your own Simpson's' "avatar".

Check it out:…


Added by Matt Watson on January 9, 2009 at 6:00pm — No Comments

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