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David Johnson's ADM Blog (78)

7 Habits of a Highly Social Dealership

I almost didn’t give it that title. I mean, come on, how pretentious is that! Naming a blog post after one of the most important business books ever written? Well, I did say almost…

There is a huge difference in doing social and being social. Doing…

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Added by David Johnson on December 13, 2013 at 9:00am — 1 Comment

Pavlov’s Dog, Associative Memory and Social Branding

The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlov’s dog; in short, Pavolv would ring a bell as he rubbed meat paste on his dogs tongue, then after a time all he would…

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Added by David Johnson on July 25, 2013 at 1:49pm — No Comments

Gen Y - Harnessing The Power of the Loyalty Generation

Generation We, Millennials, the Net Generation, whatever you want to call them, are your biggest potential ROI asset. They are tech savvy, they grew up on it, they rely on it to perform their jobs better, they are armed with their smart phone and tablets and are researching your products and services…

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Added by David Johnson on June 28, 2013 at 10:15am — 4 Comments

Loving Your Negative Reviews, The Closed Feedback Loop

Yeah I said it. And you should! Negative reviews are those little pieces of gold that lets you know when you are doing something wrong. If you're like most businesses you loath bad reviews, but without them, how do you ever plan on growing past the mistakes you've made?…

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Added by David Johnson on June 25, 2013 at 3:35pm — 2 Comments

Going Inbound - The Next Great Marketing Frontier For The Auto Dealer

Inbound marketing is nothing new. In fact, it has been around in one form or another as long as people have been selling automobiles. Yeah, that long. Inbound marketing is about attracting the right type of people to the right type of content at just the right time. Inbound marketing is all about bringing people to you,…

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Added by David Johnson on May 16, 2013 at 3:59pm — 1 Comment

Collaboration – Creating a Deeper level Of Social Engagement

Social Collaboration

I know what you’re thinking, “another post on engagement!” I know, I know, but in this post my aim isn’t to tell you the importance of it, rather I am going to lay out the 4 stages of social engagement and how you can use them to move people up the ladder of engagement, from consumptions to collaboration.

Take a close look at the engagement…

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Added by David Johnson on April 6, 2013 at 10:34am — No Comments

Blurring The Lines Between Paid, Owned, and Earned Media - 2013 Is All About Integration

Before we get into the blurring and integration portion of this post lets first define exactly what paid, owned and earned media is.

Paid Media

Paid media or bought media is when a dealership pays to leverage a channel.

Examples

  • Display Advertising
  • Paid…
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Added by David Johnson on February 15, 2013 at 8:30am — No Comments

Automotive PPC & Mobile – What You Need To Know

You've probably seen it, it's been passed around many times over the past few months, since it was released November of last year, just a little over 2 months ago. I'm talking about the Mobile Path to Purchase that Neilson put together, the very same study where they found that 36% of mobile…

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Added by David Johnson on January 24, 2013 at 11:00am — No Comments

The Golden Triangle Of Community Engagement

We hear it all the time. Social media is about engagement. Social media is about building trust, communication and letting people get to know the real you. That's all fine and good but let's face it, you're an auto dealership and there isn't that much about you that's all…

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Added by David Johnson on January 4, 2013 at 1:00pm — 2 Comments

Digital Fixed-Ops, Making The Case

Take a look at most dealership websites and you will notice that the vast majority of them are weighted heavily in favor of sales. In fact, if you take a look at their digital fixed-ops content you will notice that it accounts for about 5-15% of the websites real estate. Why do you think that is?

Take this statistic from…

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Added by David Johnson on November 1, 2012 at 7:50am — 16 Comments

Holistic Digital - Integrating Your Dealerships Online Marketing

There is more to internet marketing than just SEO (search engine optimization) and…

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Added by David Johnson on October 18, 2012 at 4:30pm — No Comments

My Social Mind - Why I Think About Social The Way I Do

I've been doing a lot of internal thinking lately. I've been diving deeply into why I think the way I do, where my ideas behind social marketing comes from and why I believe the way I believe. There are dozens of different theories on the use of social, and many different ways that work. Of course, I've had experience trying many different tactics but I always…

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Added by David Johnson on September 15, 2012 at 4:56pm — No Comments

Are You Looking For Social ROI? It Starts With The Brand Of The Dealer Principal

The Dealer's Brand

You can have all the metrics down. You can know exactly what constitutes the bottom line but if social is…

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Added by David Johnson on August 27, 2012 at 3:00pm — 10 Comments

Content Is King: 10 Ways To Drive Traffic And Get People Talking About Your Dealership

Panda's are cute and cuddly, or at least they look the part. Personally I would never want to cuddle one but that is what Google called their algorithm update that was released early 2011. The change is meant to lower the rankings of low quality sites and return high quality sites to the top of search results. While there are many…

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Added by David Johnson on August 20, 2012 at 1:51pm — No Comments

Demand Generation - Creating The Need For People To Do Business With Your Dealership

Demand generation is both the art and science of creating demand or an interest in doing business with your dealership. Some people will look at demand generation as being the same thing as lead generation, and while they are tied to each other, demand generation…

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Added by David Johnson on July 24, 2012 at 1:21pm — No Comments

Introducing The NO HITS Method For Building A Social Business

So, you don't get social huh? You're not seeing the return the guru promised in his blog post? Don't worry, you're not alone. One of the biggest reasons for social failure is that most businesses use it as a bolt on. That is, they just attach it to whatever it is that they are doing and pray that's enough. I'm here to tell you that it's not. Even if the…

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Added by David Johnson on June 27, 2012 at 7:54am — No Comments

Somewhere Along The Way You Forgot To Adapt

The oak tree, mighty and majestic towers above you, a behemoth reaching towards the stars. Unflinching and unyielding, it's hard to imagine something stronger as it stands stoic and unwavering in it's destiny of growth. In 2004, living in Pensacola Florida, Hurricane Ivan became the 5th most costliest storm ever to hit the United States, its vengeance played out on the…

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Added by David Johnson on June 17, 2012 at 7:20pm — No Comments

The Three Control Mechanisms Of Maintaining Social Homeostasis

Homeostasis, David? Exactly what is that and what does that have to do with social marketing? The answer is, a lot actually, but first lets define it:

The ability of a system or living organism…

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Added by David Johnson on April 30, 2012 at 6:21pm — No Comments

Social Blogging – Forget About The Algorithms, They Arent THAT Important

As marketers we spend too much time thinking in terms of algorithms and pleasing Google; instead, we should be thinking about how we can please our visitors, our success rates will be much higher!…

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Added by David Johnson on April 11, 2012 at 2:00pm — 13 Comments

It's Time That You Stop Making Excuses For Your Salespeople

I hear it all the time. I can't get them to follow up. They spend more time smoking and cutting up than working. I have to block Facebook and other sites to keep them from surfing the internet. About the last part, why don't you get the phone at the dealership shut off and then forbid cell phones in the workplace?…

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Added by David Johnson on April 6, 2012 at 9:46am — 4 Comments

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