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Mark Frost's ADM Blog (13)

Digital Marketing Mistakes Every Dealership Should Avoid

There are many mistakes companies and marketers alike make when breaking into digital marketing. Whether we’re talking about automotive SEO, PPC, or social media, you have to understand the fundamentals of…

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Added by Mark Frost on October 14, 2014 at 7:00am — 1 Comment

Introduction to Google's EAT Content Rating System

In the latest addition of Google’s human search rater guidebook, the company introduced a new page rating concept used to manually rate the quality of a website and its pages. The practice of using human search raters is a crucial part of the way Google updates its search algorithm. Because…

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Added by Mark Frost on October 8, 2014 at 11:36am — 2 Comments

Customer-Dealership Relationships Should Not End at the Sale

When it comes to selling cars, dealerships do all they can to get the most out of leads. But when someone comes in and is ready to buy, once they’ve completed that process, the relationship tends to end. The customer moves on with their new car and…

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Added by Mark Frost on July 31, 2014 at 12:30pm — No Comments

What Car Dealers Need to Know About Content Marketing

Automotive SEO

Dealerships are facing an uphill battle in the fight to reclaim search rankings from third-party listings, as well as the attempt to win customers through social media. For both automotive SEO and social media marketing, however, content is the…

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Added by Mark Frost on July 21, 2014 at 12:03pm — 2 Comments

A Beginner's Guide to Pinterest for Car Dealers

When it comes to social media marketing, the last site you’re probably thinking of adding to your repertoire is Pinterest. The site is known for its…

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Added by Mark Frost on July 16, 2014 at 7:30am — 4 Comments

Great Content Ideas for Your Dealership's Site

One of the most popular sayings  amongst internet marketers is “Content is king.” We all know this is true, but make sure you’re not just talking the talk and writing exclusively for search engines. Because while that used to be a worthwhile strategy, the key to…

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Added by Mark Frost on July 14, 2014 at 8:30am — 11 Comments

The 5 Rules of Social Media Etiquette for Car Dealers

Your dealership is probably struggling to see the ROI from social media sites like Facebook and Twitter.

You want to sell cars through social media–despite marketers saying that’s the wrong approach–but are unsure of how to properly attract social media users to your profiles.

So…

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Added by Mark Frost on July 7, 2014 at 11:30am — 13 Comments

Your Employees Want These Things More Than Money

Inspired by Richard Holland's post "For Employees, Recognition Trumps Money."

Today’s work culture has shifted drastically from what used to be…

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Added by Mark Frost on July 3, 2014 at 9:30am — No Comments

How to Drive Your Facebook Page Like a Sports Car

Drive_Facebook_Like_a_Sports_Car

Your Facebook page is a lot like a sports car. It's got a lot of moving parts, requires some dedicated maintenance to stay in working condition, and can be unreliable depending on who made it.

But how do I do all of this? What maintenance do I have to perform? How do I know my page is in good…

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Added by Mark Frost on June 10, 2014 at 5:56am — 5 Comments

Great Content Serves a Purpose. Is Your Dealership Trapped in the Cycle of Crappy Content?

Great content should be both entertaining and informative. Oftentimes, especially on the web, the two are not mutually exclusive.

Plenty of content is entertaining–such as cat videos or memes–and there’s certainly plenty of informative content out there–the…

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Added by Mark Frost on June 3, 2014 at 8:30am — 11 Comments

Is Your Dealership Embracing Social Signals? Here's Why It Needs To

Each year, the web becomes more and more dominated by social media. But with the rise of Facebook, Twitter, and the social web came a big question: Does social media affect search rankings?

The answer: Absolutely. If you've incorporated social media into your existing SEO strategy, you're likely seeing…

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Added by Mark Frost on May 27, 2014 at 7:24am — 8 Comments

Don't Worry About View Counts, Worry About What People Are Doing with Your Content

This post originally appeared on Wikimotive under the title "Why View Counts Should Mean Nothing to Most Businesses on Social Media."

We…

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Added by Mark Frost on March 27, 2014 at 9:14am — No Comments

3 Valuable Things I've Learned About Automotive Social Media

This post originally appeared on Wikimotive under the title "3 Valuable Things I Learned About Automotive Social Media in 3 Days."

Last week, I…

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Added by Mark Frost on February 3, 2014 at 7:21am — 1 Comment

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