Professional Community for Car Dealers, Automotive Marketers and Sales Managers
If you've spent any time on the marketing side of your dealership, you know how valuable organic search traffic is. But in order to receive a large amount of search traffic, you need to rank for a variety of different keywords, which means having a properly-optimized website, high-quality…Continue
Added by Mark Frost on October 24, 2014 at 8:55am — No Comments
There are many mistakes companies and marketers alike make when breaking into digital marketing. Whether we’re talking about automotive SEO, PPC, or social media, you have to understand the fundamentals of…Continue
In the latest addition of Google’s human search rater guidebook, the company introduced a new page rating concept used to manually rate the quality of a website and its pages. The practice of using human search raters is a crucial part of the way Google updates its search algorithm. Because…Continue
When it comes to selling cars, dealerships do all they can to get the most out of leads. But when someone comes in and is ready to buy, once they’ve completed that process, the relationship tends to end. The customer moves on with their new car and…Continue
Added by Mark Frost on July 31, 2014 at 12:30pm — No Comments
Dealerships are facing an uphill battle in the fight to reclaim search rankings from third-party listings, as well as the attempt to win customers through social media. For both automotive SEO and social media marketing, however, content is the…Continue
When it comes to social media marketing, the last site you’re probably thinking of adding to your repertoire is Pinterest. The site is known for its…Continue
One of the most popular sayings amongst internet marketers is “Content is king.” We all know this is true, but make sure you’re not just talking the talk and writing exclusively for search engines. Because while that used to be a worthwhile strategy, the key to…Continue
You want to sell cars through social media–despite marketers saying that’s the wrong approach–but are unsure of how to properly attract social media users to your profiles.
Inspired by Richard Holland's post "For Employees, Recognition Trumps Money."
Today’s work culture has shifted drastically from what used to be…Continue
Added by Mark Frost on July 3, 2014 at 9:30am — No Comments
Your Facebook page is a lot like a sports car. It's got a lot of moving parts, requires some dedicated maintenance to stay in working condition, and can be unreliable depending on who made it.
But how do I do all of this? What maintenance do I have to perform? How do I know my page is in good…Continue
Great content should be both entertaining and informative. Oftentimes, especially on the web, the two are not mutually exclusive.
Plenty of content is entertaining–such as cat videos or memes–and there’s certainly plenty of informative content out there–the…Continue
Each year, the web becomes more and more dominated by social media. But with the rise of Facebook, Twitter, and the social web came a big question: Does social media affect search rankings?
The answer: Absolutely. If you've incorporated social media into your existing SEO strategy, you're likely seeing…Continue
This post originally appeared on Wikimotive under the title "Why View Counts Should Mean Nothing to Most Businesses on Social Media."
Added by Mark Frost on March 27, 2014 at 9:14am — No Comments
This post originally appeared on Wikimotive under the title "3 Valuable Things I Learned About Automotive Social Media in 3 Days."
Last week, I…Continue