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Mark Frost's ADM Blog (24)

5 Ways Car Dealers Can Stand Out on Facebook

Stand Out on Facebook

One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media. While it's not new by the web's standards, businesses have only just begun to tap into its true potential over the last couple of years.

In the automotive industry, car dealers who previously questioned the value of…

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Added by Mark Frost on August 28, 2015 at 1:00pm — No Comments

Why Your Business Should Focus on Long Tail Keywords

When business owners think of SEO, they most likely think of ranking #1 for the most obvious search terms in their area. And while those are arguably the most high-value single targets for your SEO efforts, these terms, such as "[SERVICE] in [CITY]," are also the most…

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Added by Mark Frost on August 21, 2015 at 12:00pm — No Comments

Explaining ‘Quality Content’ Once and For All

Content Intent

The phrase "quality content" has become somewhat of a joke within the SEO and digital marketing community. It's used so often when giving SEO advice--typically without further detail or actionable instructions--that there's no way for a non-SEO to truly grasp the meaning behind it.

But…

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Added by Mark Frost on August 13, 2015 at 1:30pm — No Comments

How to Create Better Content in Less Time

One of the problems most individuals and businesses face with content production is the amount of time it takes to create great content. Whether you’re a nutritionist trying to build an incredible blog, or a car dealer that wants to improve your …

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Added by Mark Frost on July 29, 2015 at 1:30pm — No Comments

Periodic Table of SEO: In-Depth Content Guide

Periodic Table

While SEO is a simple practice once you learn the basics (and begin implementing strategies and techniques), it's often intimidating to beginners and those who don't specialize in digital marketing.

In order to help more and more people learn about SEO in a simple and organized…

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Added by Mark Frost on July 22, 2015 at 7:45am — No Comments

5-Step Guide to Generating Great Content Ideas

For many SEOs, content marketers, and writers, generating ideas for content is one of the most difficult tasks to perform, especially as a beginner.

But whether you’re just getting started or simply struggling with a …

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Added by Mark Frost on July 14, 2015 at 3:25pm — No Comments

5 Blogger Outreach Tips to Help You Earn More Links

Whether you’re in PR, linkbuilding, or other forms of digital marketing, one part of your job might be reaching out to bloggers with requests for coverage or links. As a veteran blogger, I’ve been sent…

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Added by Mark Frost on July 7, 2015 at 6:00am — No Comments

5 Simple Link Building Strategies for Small Businesses

When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their…

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Added by Mark Frost on June 30, 2015 at 8:04am — 1 Comment

How to Boost Twitter Engagement and Build a Real Audience

While Twitter never grew to truly rival Facebook, it has affected our communication and our culture in the same way. People use Twitter for marketing, to connect with…

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Added by Mark Frost on June 9, 2015 at 8:30am — 2 Comments

Turning Mentions into Links: The 15-Minute Outreach Guide

For SEO companies, unlinked mentions can be extremely annoying, hindering SEO…

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Added by Mark Frost on June 3, 2015 at 8:14am — 1 Comment

Mobile Search Rank Study Shows It's Good to Be #1

If you've spent any time on the marketing side of your dealership, you know how valuable organic search traffic is. But in order to receive a large amount of search traffic, you need to rank for a variety of different keywords, which means having a properly-optimized website, high-quality…

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Added by Mark Frost on October 24, 2014 at 8:55am — No Comments

Digital Marketing Mistakes Every Dealership Should Avoid

There are many mistakes companies and marketers alike make when breaking into digital marketing. Whether we’re talking about automotive SEO, PPC, or social media, you have to understand the fundamentals of…

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Added by Mark Frost on October 14, 2014 at 7:00am — 1 Comment

Introduction to Google's EAT Content Rating System

In the latest addition of Google’s human search rater guidebook, the company introduced a new page rating concept used to manually rate the quality of a website and its pages. The practice of using human search raters is a crucial part of the way Google updates its search algorithm. Because…

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Added by Mark Frost on October 8, 2014 at 11:36am — 2 Comments

Customer-Dealership Relationships Should Not End at the Sale

When it comes to selling cars, dealerships do all they can to get the most out of leads. But when someone comes in and is ready to buy, once they’ve completed that process, the relationship tends to end. The customer moves on with their new car and…

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Added by Mark Frost on July 31, 2014 at 12:30pm — No Comments

What Car Dealers Need to Know About Content Marketing

Automotive SEO

Dealerships are facing an uphill battle in the fight to reclaim search rankings from third-party listings, as well as the attempt to win customers through social media. For both automotive SEO and social media marketing, however, content is the…

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Added by Mark Frost on July 21, 2014 at 12:03pm — 2 Comments

A Beginner's Guide to Pinterest for Car Dealers

When it comes to social media marketing, the last site you’re probably thinking of adding to your repertoire is Pinterest. The site is known for its…

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Added by Mark Frost on July 16, 2014 at 7:30am — 4 Comments

Great Content Ideas for Your Dealership's Site

One of the most popular sayings  amongst internet marketers is “Content is king.” We all know this is true, but make sure you’re not just talking the talk and writing exclusively for search engines. Because while that used to be a worthwhile strategy, the key to…

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Added by Mark Frost on July 14, 2014 at 8:30am — 11 Comments

The 5 Rules of Social Media Etiquette for Car Dealers

Your dealership is probably struggling to see the ROI from social media sites like Facebook and Twitter.

You want to sell cars through social media–despite marketers saying that’s the wrong approach–but are unsure of how to properly attract social media users to your profiles.

So…

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Added by Mark Frost on July 7, 2014 at 11:30am — 13 Comments

Your Employees Want These Things More Than Money

Inspired by Richard Holland's post "For Employees, Recognition Trumps Money."

Today’s work culture has shifted drastically from what used to be…

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Added by Mark Frost on July 3, 2014 at 9:30am — No Comments

How to Drive Your Facebook Page Like a Sports Car

Drive_Facebook_Like_a_Sports_Car

Your Facebook page is a lot like a sports car. It's got a lot of moving parts, requires some dedicated maintenance to stay in working condition, and can be unreliable depending on who made it.

But how do I do all of this? What maintenance do I have to perform? How do I know my page is in good…

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Added by Mark Frost on June 10, 2014 at 5:56am — 5 Comments

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