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Louie Baur's Blog – January 2013 Archive (6)

The Secret Sauce in Search Marketing

Go ahead and mark this down as the unpopular answer to the common question of the day. When people ask me what the secret sauce is in any truly successful search marketing program, whether through search engine optimization or PPC, my answer is never greeted with enthusiasm. The answer: manual…


Added by Louie Baur on January 30, 2013 at 3:30pm — No Comments

Dealers Should Not Follow Everyone Who Follows them on Twitter

TK Twitter Following

One of the biggest old-school truths that is obsolete today is the idea that you should follow everyone on Twitter that follows you. It was once considered “social media polite” to follow just about everyone who took the time to follow your own updates. This never included spammers or bots, of course, but when real people and companies…


Added by Louie Baur on January 29, 2013 at 12:00pm — No Comments

The Best Blog Post Titles are Short

Martin Short

No, no. Not Martin Short. Short, as in not very long.

Bloggers have been told for a long time that the longer and more detailed the title, the more likely it will be that people will click on them. We have seen quirky titles popping up for a long time and they definitely have an extra clickability factor to them that…


Added by Louie Baur on January 15, 2013 at 6:00am — No Comments

On Twitter, it's Okay for Dealers to be Irrelevant

Irrelevant Definition

There has been a lot of discussion about staying relevant on social media, rightfully so. Too many businesses are trying to “fit in” on Facebook and Google+ by posting funny images that they found on any of the various funny picture resources out there. They are not the right venues for such activities from a business perspective. Twitter, however,…


Added by Louie Baur on January 11, 2013 at 9:00am — No Comments

Why Social Signals are only Going to get Bigger in Search Rankings

The last time I was involved with search engine optimization, Alta Vista was a player. I was working on my own sites and making a killing by taking advantage of the new world of search engines. Yahoo was making its move to the top. Google wasn’t even a word at the time.…


Added by Louie Baur on January 9, 2013 at 12:30pm — 12 Comments

Triberr Increases Exposure with the Power of the Like-Minded

While learning incredible things and meeting equally incredible people at the New Media Expo in Vegas, I ran into Triberr founder Dino Dogan. I was using Triberr a while back but stopped because it became too hard. The site used to be automated – set it and forget it. They turned it into more of a curation site and I fell of…


Added by Louie Baur on January 7, 2013 at 10:00am — No Comments

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