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Bill Cosgrove's Blog – April 2013 Archive (6)

RESEARCH NEWS: Lack of funding hinders marketers

Four in 10 top marketing executives fail to meet their objectives due to lack of funding, according to the Accenture Interactive report:…

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Added by Bill Cosgrove on April 30, 2013 at 5:43am — No Comments

Don’t Fall Into the Trap

Grow your business within your market area- from within your organization

The problem I see in the Automotive Industry is that the large corporations, who are trying to take control of the Vertical landscape from B2B wholesaling to the classified car sites to inventory control and marketing, find it easier to market in a one style fits all approach. This may work well for them but it is a trap you don’t want to fall…

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Added by Bill Cosgrove on April 29, 2013 at 7:00am — No Comments

Who’s Minding the Store?

I recently read that today the reality is that, whether prospective buyers are in your virtual showroom or your physical showroom, they’re a buyer. Maybe not today, but statistically the Internet customer is highly likely to buy within 90 days.

 

 94% of car buyers begin the process online, according to recent estimates, yet most dealerships attribute less than 30% of actual sales to Internet leads. Why the discrepancy? Most consumers do research online but instead of…

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Added by Bill Cosgrove on April 27, 2013 at 7:43am — No Comments

App claims to reveal secret prices used car dealers pay for vehicles

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If you knew what a used car dealer paid for a car that you’re interested in, wouldn’t that give you a tactical advantage when negotiating a deal?

Of course it would.

Now one self-described used car dealer, who goes by the nom-de-guerre of Dennis…

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Added by Bill Cosgrove on April 27, 2013 at 4:24am — 2 Comments

Automotive After Sales 2015 Are you ready for the battle?

Rapidly declining profit margins in the new car sales business together with the continuous extension of car life are making the after sales business increasingly important. At the same time, growing consolidation in the after sales market is putting OEMs’ market share at risk. Various trends will affect market structure as well as customer behaviour and thus fuel the need for innovative after sales business models. In a comprehensive after sales study on the…

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Added by Bill Cosgrove on April 7, 2013 at 2:59am — No Comments

TAKE CONTROL OF YOUR MARKETING

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Added by Bill Cosgrove on April 6, 2013 at 4:00am — No Comments

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