Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Four in 10 top marketing executives fail to meet their objectives due to lack of funding, according to the Accenture Interactive report:…Continue
Added by Bill Cosgrove on April 30, 2013 at 5:43am — No Comments
Grow your business within your market area- from within your organization
The problem I see in the Automotive Industry is that the large corporations, who are trying to take control of the Vertical landscape from B2B wholesaling to the classified car sites to inventory control and marketing, find it easier to market in a one style fits all approach. This may work well for them but it is a trap you don’t want to fall…Continue
Added by Bill Cosgrove on April 29, 2013 at 7:00am — No Comments
I recently read that today the reality is that, whether prospective buyers are in your virtual showroom or your physical showroom, they’re a buyer. Maybe not today, but statistically the Internet customer is highly likely to buy within 90 days.
94% of car buyers begin the process online, according to recent estimates, yet most dealerships attribute less than 30% of actual sales to Internet leads. Why the discrepancy? Most consumers do research online but instead of…Continue
Added by Bill Cosgrove on April 27, 2013 at 7:43am — No Comments
If you knew what a used car dealer paid for a car that you’re interested in, wouldn’t that give you a tactical advantage when negotiating a deal?
Of course it would.
Now one self-described used car dealer, who goes by the nom-de-guerre of Dennis…Continue
Rapidly declining profit margins in the new car sales business together with the continuous extension of car life are making the after sales business increasingly important. At the same time, growing consolidation in the after sales market is putting OEMs’ market share at risk. Various trends will affect market structure as well as customer behaviour and thus fuel the need for innovative after sales business models. In a comprehensive after sales study on the…Continue
Added by Bill Cosgrove on April 7, 2013 at 2:59am — No Comments
Added by Bill Cosgrove on April 6, 2013 at 4:00am — No Comments