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Bill Cosgrove's Blog – February 2014 Archive (6)

Your W.I.T.T.S hold the keys to Social Success

There is not a more cost effective way to leverage your W.I.T.T.s  than by including an Onsite Community as part of your social and digital marketing mix and the advantages are real and the reasons all around us.

There is not a more cost effective way to impact your bottom line than by using your W.I.T.T.S

Crowdsourcing is the…


Added by Bill Cosgrove on February 28, 2014 at 5:53am — No Comments

The Dark Side of Social Media

I was inspired to write this by a couple of retired academics that I have been meeting with during my stays here in Colombia, SA to discuss the differences in our respective languages and to solve the world’s problems and also some articles I’ve recently read to which I have linked to…


Added by Bill Cosgrove on February 18, 2014 at 8:57am — No Comments

Don't Push Me?

Most of the actions we take in marketing are oriented in two directions: First we present our products / services for users to find us when they make a spontaneous decision and perform an action that had not been raised in advance or the Push strategy (Outbound…


Added by Bill Cosgrove on February 17, 2014 at 3:50am — No Comments

America's New Baby Boomers

According to Nielson, The Hispanic consumer represents the greatest potential for sustained growth in the U.S. today. At the current rate of expansion, Hispanics will drive population growth and, in turn, consumption in America for the next generation. Reaching Hispanics effectively should be at the top of every marketer’s to-do list. Hispanics actively embrace new technologies and platforms, while keeping close ties to their roots,…

Added by Bill Cosgrove on February 13, 2014 at 4:00am — No Comments

Are You Listening? [Video]

Listen and learn is what we all must do in today’s customer centric marketplace both through both social media channels and direct communication. But if we think about it listening, the central part of communication, is an art form that for many is not something that…


Added by Bill Cosgrove on February 11, 2014 at 5:30am — No Comments

Know These Must Have Social Media Marketing Tools

Below I have outlined some examples of how you can setup and implement an onsite social community to start reaping the multitude of benefits and good will that no other form of marketing or rewards program can offer. The possibilities are only limited to your creative…


Added by Bill Cosgrove on February 3, 2014 at 6:27am — 1 Comment

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