ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Nigel Hollis ,Executive Vice President and Chief Global Analyst at brand research consultancy Millward Brown, and author of two books l brand tells us that Everything you do in business builds your brand…Continue
Added by Bill Cosgrove on October 28, 2013 at 1:51pm — No Comments
Onsite Social Communities shifts customer support and…Continue
Added by Bill Cosgrove on October 16, 2013 at 12:00pm — No Comments
Socialcasting is not a new phenomenon but new technologies have provided more effective ways in which to capitalize on it.
It has developed out of several technology trends including instant messaging, videoconferencing; social networking;…
Added by Bill Cosgrove on October 8, 2013 at 12:33pm — No Comments
There are many methods a good digital marketing company can use to enhance your online marketing presence and you must be able to measure the effectiveness of those methods.
The clients only concern is, and rightfully so, is the amount of traffic to their site and the investment to get it there, where it is coming from and the return on their investment- how much of that traffic is being converted to actual sales.
The responsibility from getting the traffic to converting that…Continue
Added by Bill Cosgrove on September 28, 2013 at 9:30am — No Comments
Think about this. Do you want off the shelf Big Box technology powering your digital marketing campaigns or out of the box creative technology?
Walmart style webhosting companies that offer free or inexpensive websites with templates and a few plugins may get you in the game and make you like everyone else- but they are not going to take you to the top of it.
Your website and the technology that powers it is where it all starts. These are the building blocks that are going to…Continue
Added by Bill Cosgrove on September 26, 2013 at 8:46am — No Comments
Sara Callahan recently posted a great piece entitled “Don’t Be afraid of Content” On Automotive Digital Marketing. She said that Content is life which is true. If…Continue
Added by Bill Cosgrove on September 21, 2013 at 6:00am — No Comments
Based on the observations made by Paul Rushing on the statistics I used in this post, I decided to take them out.
I'd like to…Continue
Recently there have been several articles posted about outdated and/or less than effective or ineffective (quick fix and cheap) SEO and Social Media plans being marketed to unaware and uninformed clients.
First of all if you are not…Continue
Added by Bill Cosgrove on September 10, 2013 at 6:00am — No Comments
The only thing that isn't rising in the US is benefits for it's workforce. If Countries ahead of us in competitiveness can take better care of their workforce why can't the US-Corporate greed maybe? I'm a supporter of a free market economy but also an advocate of taking care of the…Continue
I recently read a posting someone made referring to an article at MSN Money reprinted from US NEWS entitled “5 sneaky car dealer sales tricks” they did not like saying that these types of articles confuse…Continue
Added by Bill Cosgrove on September 1, 2013 at 6:00am — No Comments
Is there such a thing as failing profitably? In the world of lead generation, this may sound like a very dangerous idea. After all, the only real measure for a company’s continued survival is its success in …
Added by Bill Cosgrove on August 29, 2013 at 11:38am — No Comments
We were having lunch with Key West Ford's…Continue
Added by Bill Cosgrove on August 27, 2013 at 7:30am — No Comments
Crafting a social strategy demands more than content. It instead requires photos, each helping to anchor a brand and its message. IMGY provides ways to accomplish…Continue
Added by Bill Cosgrove on August 23, 2013 at 1:37pm — No Comments
Everything IS Connected:
The world is changing. Marketing is no longer defined by lip-service promotions. Instead consumers are flocking to the Internet, seeking information about their favorite brands and products. They want the…
Added by Bill Cosgrove on August 16, 2013 at 10:06am — No Comments
Bring the traffic to you and become a destination resort for updates and information so you…Continue
Added by Bill Cosgrove on August 14, 2013 at 5:15am — No Comments
That’s why looking to the past – not to the future – is the key to success…Continue
Added by Bill Cosgrove on August 10, 2013 at 8:00pm — No Comments
And through Friendship find an end to all the conflict we face in the…Continue
Added by Bill Cosgrove on August 4, 2013 at 10:30am — No Comments
One thing that they all have in common is the need to have the right people in the right…
Human beings are social creatures and our lives depend on other humans. We are born unable to care for ourselves. We develop and learn about the world around us through others. Our connections to others are key not only our…Continue
Added by Bill Cosgrove on July 27, 2013 at 11:00am — No Comments
Regular readers of the Help Scout blog know that we love research and statistics.
I recently came across new consumer data from…Continue
Added by Bill Cosgrove on July 24, 2013 at 11:14am — No Comments