Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
For many of you who have followed my writings or have seen me speak, you have heard me talk about the Zero Moment of Truth. For those who may not know what that is, it is based on a book by Jim Lecinski for Google coining this term as the space between initial stimulus of marketing and interaction with the brand. Simply put it…Continue
Look at your team. Let me describe one of your members and see if you can spot them.
They are not the most vocal of the group. They are on time, they…Continue
Who are you?
I really want to know
Who are you?
I bring this up because it still seems that businesses are heading into 2013 without any idea of how important constructing and controlling their online reputation will be in regards to their success in…Continue
Added by Glenn Pasch on January 17, 2013 at 3:37pm — No Comments
As a trainer, I am often asked if you should focus on your top performers or your bottom ones to improve business. Many ask how much time should be spent on either group. I will lay out the arguments for both and then give my answer with an extra tip for success.
The Bottom 20%:
Here are the…Continue
Added by Glenn Pasch on October 8, 2012 at 6:34pm — No Comments
Hi all. I am reaching out to share what we are doing to support my son. Hope you can help if you choose.
The Children’s Tumor Foundation will be holding the Central Jersey NF Walk on Sunday, October 14, 2012. Taking place in Holmdel Park, the walk will benefit children with neurofibromatosis (NF) by raising awareness and funds. PCG Digital Marketing, an Internet marketing agency in New Jersey, is proud to sponsor a team and participate in the walk.
Added by Glenn Pasch on September 24, 2012 at 7:34am — No Comments
The team at PCG Consulting, Inc. has always been one to share relevant information regarding issues that affect dealerships. We have been writing and teaching about the importance of your online reputation and ways to not only grow your…Continue
I have worked for many different people in my time but one of my first mentors was a very successful restaurant owner. I was relating this story the other day in a workshop of a staff meeting he led where he was talking about missed opportunities we had as waiters and I thought it is appropriate for our industry.
I appreciate all of the kind feedback on this post which was on my blog site at glennpasch.com. Many of you asked me to post here so it is.
I am blessed to have two very wonderful young boys who constantly challenge my sense of self. They question why I am doing something…Continue
A topic I have been speaking about recently is how to interact with your customer base. From marketing your reviews on site, to creating a well thought out "wall of Fame" showing your community interaction, awards, videos etc. I also emphasized the need to interact with your Social Media followers.
I this week's Automotive news, an article by Lindsay Chappell speaks…Continue
Added by Glenn Pasch on July 12, 2012 at 7:20am — No Comments
The most recent issue had a cover story about Paid Search and best practices. Then inside the coverage of the new Google Cars, (congrats to my brother Brian for being quoted in the article) and at least 2-3 other…Continue
Added by Glenn Pasch on July 7, 2012 at 4:51am — No Comments
“You asked, we listened. Here are changes to our menu based on the spring survey. Keep your feedback coming.” I loved that.
The climate has shifted over the past two years where businesses are recognizing the importance of …Continue
Added by Glenn Pasch on June 23, 2012 at 4:34pm — No Comments
I opened up the latest Automotive News over breakfast today and noticed a teaser for an article inside.
"Warning: Ratings Count for Shoppers". Of course after teaching Reputation management and customer service workshops for the last 2 years in the automotive industry I am always drawn to this type of article.
Well before I get to what the article said, I…Continue
How many times have you thought you had taught someone to do something correctly only to get different results than you expected? Our next session in our leadership workshop focuses on a simple and effective process to utilize when training someone to do a certain type of task.
If I asked you to write out the process you currently follow for …Continue
Added by Glenn Pasch on June 16, 2012 at 5:02am — No Comments
I spent Memorial Day in CT and went with some friends to a beach with our families. It was a beautiful day and a lot of fun just relaxing.
What stood out for me this day was the customer service delivered by an employee at the concession stand. The young lady working behind the counter had a radiant smile and cheery disposition. The first time I…Continue
Added by Glenn Pasch on June 6, 2012 at 8:14am — No Comments
This is the third in a series of articles on management training.
Our group focused on a second aspect of communication this week. As we discussed in previous sessions, communication has to be clear, specific and actionable. This week, we focused on finding out how your audience was receiving the information.
Added by Glenn Pasch on May 30, 2012 at 1:43pm — No Comments
A few of my team had been asking me about helping train them on what it means to be a great manager. I created and am teaching a 8 week…Continue
Added by Glenn Pasch on May 8, 2012 at 10:23am — No Comments
So you may be wondering why I am wishing all of you a Happy 4th of July. I can hear the comments..."We are just finishing up April". "Doesn't he mean Memorial Day"
No I do not. I mean are you planning for the cars you are selling only 9 weeks from now?
Dealers are so focused on the 30 day cycle that they forget…Continue
Now how funny is that. We are so accustomed to getting a recording (you have reached...) or a support line, (please enter your account #) that when we actually get someone it makes us feel…Continue
Instituting change in your company is not an easy thing. It takes time, strategy and a commitment from all involved. It especially takes discipline from the top leaders to…Continue
Reviews are creeping up everywhere
I was checking in online the other day for my trip to DMSC conferenceand Continental had placed the following set of tabs at the bottom of my boarding pass.
Here were their suggestions for restaurants, nightlife and things to do. I am not…Continue
Added by Glenn Pasch on January 31, 2012 at 8:05am — No Comments