Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Glenn Pasch's ADM Blog (50)

So You Have a Review Platform, So What!!

For many of you who have followed my writings or have seen me speak, you have heard me talk about the Zero Moment of Truth. For those who may not know what that is, it is based on a book by Jim Lecinski for Google coining this term as the space between…

Continue

Added by Glenn Pasch on April 3, 2013 at 12:02pm — 2 Comments

Losing Great Employees Is Your Own Fault

Are you blinded by efficiency?

Look at your team. Let me describe one of your members and see if you can spot them.

 

They are not the most vocal of the group. They are on time, they…

Continue

Added by Glenn Pasch on March 6, 2013 at 6:00pm — 11 Comments

Who Are You? That is the Question You Need to Answer!!!



In the immortal words of Pete Townsend of The Who:

Who are you?

I really want to know

Who are you?

I bring this up because it still seems that businesses are heading into 2013 without any idea of how important constructing and controlling their…

Continue

Added by Glenn Pasch on January 17, 2013 at 3:37pm — No Comments

Who Do You Coach First?

As a trainer, I am often asked if you should focus on your top performers or your bottom ones to improve business. Many ask how much time should be spent on either group. I will lay out the arguments for both and then give my answer with an extra tip for…

Continue

Added by Glenn Pasch on October 8, 2012 at 6:34pm — No Comments

PCG Digital Marketing to Support Team Pasch for NF Walk.

Hi all. I am reaching out to share what we are doing to support my son. Hope you can help if you choose. 

The Children’s Tumor Foundation will be holding the Central Jersey NF Walk on Sunday, October 14, 2012. Taking place in Holmdel Park, the walk will benefit children with neurofibromatosis (NF) by raising awareness and funds. PCG Digital Marketing, an Internet marketing agency in New Jersey, is proud to sponsor a team and participate in the walk.

Neurofibromatosis…

Continue

Added by Glenn Pasch on September 24, 2012 at 7:34am — No Comments

PCG Consulting White Paper released addressing Google + Local Reviews

The team at PCG Consulting, Inc. has always been one to share relevant information regarding issues that affect dealerships. We have been writing and teaching…

Continue

Added by Glenn Pasch on August 27, 2012 at 7:00am — 1 Comment

Rethink Your Outlook at Your Job.

I have worked for many different people in my time but one of my first mentors was a very successful restaurant owner. I was relating this story the other day in a workshop of a staff meeting he led where he was talking about missed opportunities we had as waiters and I thought it is appropriate for our…

Continue

Added by Glenn Pasch on August 10, 2012 at 12:28pm — 6 Comments

How Much of Yourself to you Shut Down at Work?

I appreciate all of the kind feedback on this post which was on my blog site at glennpasch.com. Many of you asked me to post here so it is. 



I am blessed to have two very wonderful young boys who constantly…

Continue

Added by Glenn Pasch on July 21, 2012 at 4:28am — 1 Comment

Are You Following Nissan's Lead in Social Media Use?

A topic I have been speaking about recently is how to interact with your customer base. From marketing your reviews on site, to creating a well thought out "wall of Fame" showing your community interaction, awards, videos etc. I also emphasized the need to interact with your Social Media followers.

I this week's Automotive news, an article by Lindsay Chappell speaks…

Continue

Added by Glenn Pasch on July 12, 2012 at 7:20am — No Comments

Re-Balancing Advertising spend on the OEM Level

I have been subscribing to Automotive News for a few years now and I am just so pleased to see the growing coverage on Digital Media and it's impact. 

The most recent issue had a cover story about Paid Search and best practices. Then inside the coverage of the new Google Cars,…

Continue

Added by Glenn Pasch on July 7, 2012 at 4:51am — No Comments

Share Your Customer Feedback

I was struck by the simplicity of a sign in a hospital cafeteria the other day that said,

“You asked, we listened. Here are changes to our menu based on the spring survey. Keep your feedback coming.” I loved that.

The climate has shifted over the past two years where businesses are…

Continue

Added by Glenn Pasch on June 23, 2012 at 4:34pm — No Comments

Still not Getting Reviews?

I opened up the latest Automotive News over breakfast today and noticed a teaser for an article inside. 

"Warning: Ratings Count for Shoppers".  Of course after teaching Reputation management and customer service workshops for the last 2 years in the automotive industry I am always drawn to this type of article.

Well before I get to what the article said, I…

Continue

Added by Glenn Pasch on June 20, 2012 at 4:31am — 1 Comment

Do Your Employees Get It Right the First Time?

How many times have you thought you had taught someone to do something correctly only to get different results than you expected? Our next session in our leadership workshop focuses on a simple and effective process to utilize when training someone to do a certain type of task.

If I asked you to write out the process you currently follow for …

Continue

Added by Glenn Pasch on June 16, 2012 at 5:02am — No Comments

Are Your Employees Delivering Great Service?

Food Stand

I spent Memorial Day in CT and went with some friends to a beach with our families. It was a beautiful day and a lot of fun just relaxing.

What stood out for me this day was the customer service delivered by an employee at the concession stand. The young lady working behind the counter had a radiant smile and cheery disposition. The first time I…

Continue

Added by Glenn Pasch on June 6, 2012 at 8:14am — No Comments

How Do You Communicate With Your Staff?

Management Communication Skills This is the third in a series of articles on management training.

Our group focused on a second aspect of communication this week. As we discussed in previous sessions, communication has to be clear, specific and actionable. This week, we focused on finding out how your audience was receiving the information.

New…

Continue

Added by Glenn Pasch on May 30, 2012 at 1:43pm — No Comments

Management Self Evaluations

This is the second in a series of articles on management training. (Part one can be found on my blog)

A few of my team had been asking me about helping train them on what it means to…

Continue

Added by Glenn Pasch on May 8, 2012 at 10:23am — No Comments

Happy 4th...Are You Planning Yet?

So you may be wondering why I am wishing all of you a Happy 4th of July. I can hear the comments..."We are just finishing up April". "Doesn't he mean Memorial Day"

No I do not. I mean are you planning for the cars you are selling only 9 weeks from…

Continue

Added by Glenn Pasch on April 25, 2012 at 10:30am — 9 Comments

Wow a Real Voice. It Freaked Me Out.

I was calling the other day to set up some travel and when I dialed I got a real voice versus an IVR. The funny thing was, I checked to make sure I dialed the right number.

 

Now how funny is that. We are so accustomed to getting a recording (you have reached...) or a support line,…

Continue

Added by Glenn Pasch on March 27, 2012 at 5:30pm — 14 Comments

How to Get Your Team to Embrace Change

Especially with the last few weeks of conferences, or business books received for the holidays, dealers and businesses have been seeing a rash of "New Ideas" or the dreaded word to many..."CHANGE"

Instituting change in your company is not an easy thing. It takes time, strategy and a…

Continue

Added by Glenn Pasch on February 15, 2012 at 6:02pm — 9 Comments

I Keep Stumbling upon new places for Reviews

Reviews are creeping up everywhere

 

I was checking in online the other day for my trip to DMSC conferenceand Continental had placed the following set of tabs at the bottom of my boarding…

Continue

Added by Glenn Pasch on January 31, 2012 at 8:05am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2013

2012

2011

2010

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

Share the Best Content w/AutoMarketing Community

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service