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Grace Appleton's ADM Blog (1)

Marketing to Women Conference - Chicago April 22-24

I attended the 6th annual M2W conference last week in Chicago and it was fabulous! The event was powerful, insightful and full of fun and engaging women and men. What stood out in all the presentations and case studies was the tremendous power of women as purchasers and the need to do a much better job listening to her needs and speaking her language. At we work hard to make dealers understand the urgent need for them to recognize that a culture change is needed top down in…


Added by Grace Appleton on April 25, 2010 at 3:42pm — No Comments

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