Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Netflix is one of the most successful disruptors of the digital age. How did they do it?
By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric…
Added by Dean Martin on June 27, 2019 at 7:00am — No Comments
Added by Dean Martin on May 23, 2019 at 7:00am — No Comments
Walk-ins are a major source of dealership traffic. On the one hand, that’s great for dealerships, because it means less time chasing down leads, since customers simply show up at your door. But it also means that when walk-ins dry up, so does a major portion of revenue. So how can you get more people in the door, prepped and ready to…Continue
Added by Dean Martin on May 2, 2019 at 7:47am — No Comments
Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks.
That is no longer the case.
Customers expect more personal interactions, and targeting the wrong customer is more…Continue
Added by Dean Martin on April 25, 2019 at 7:24am — No Comments
When you buy something online, checkout can take mere seconds. And chances are good that your credit card was saved from previous transactions, meaning you just have to click the checkout button and your…Continue
Added by Dean Martin on April 4, 2019 at 6:30am — No Comments
Added by Dean Martin on March 29, 2019 at 7:00am — No Comments