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Garry House's Blog – April 2013 Archive (7)

From the NCM Institute: Better Processes Improve Technician Productivity and Gross Profits Written By: Tony Albertson

Written By: Tony Albertson

Did you ever perform this calculation for your dealership Service Department? Whenever we do this exercise, either in the field with one of the NCM Retail Operations clients or in the NCM Instituteclassroom, the result always knocks the socks off the dealership management team. Here’s how…

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Added by Garry House on April 25, 2013 at 6:30am — No Comments

From the NCM Institute: What are 15 minutes a day worth in your service department? Written By: Steve Hall

Written By: Steve Hall

When we ask service managers how important technician efficiency is to profitability, they most often say that “it goes hand-in-hand” or “if they aren’t efficient, you won’t make money.” I agree with their comments, but am constantly amazed with how they quantify “efficient.”

It seems that we have become accustomed to thinking a technician is efficient if they hit our flagged-hours goal for the week. At times this is true. Everyone can have a bad day, or…

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Added by Garry House on April 24, 2013 at 6:49am — No Comments

From the NCM Institute: 5 Mistakes Dealers Make With Their Owner Marketing and How to Avoid Them By: Russell Grant

Written By: Russell Grant

One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.

Because remember, there are only three ways…

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Added by Garry House on April 16, 2013 at 7:23am — No Comments

From the NCM Institue: What are 15 minutes a day worth in your service department? Written by: Steve Hall

Written by: Steve Hall

When we ask service managers how important technician efficiency is to profitability, they most often say that “it goes hand-in-hand” or “if they aren’t efficient, you won’t make money.” I agree with their comments, but am constantly amazed with how they quantify “efficient.”

It seems that we have become accustomed to thinking a technician is efficient if they hit our flagged-hours goal for the week. At times this is true. Everyone can have a bad day, or…

Continue

Added by Garry House on April 11, 2013 at 12:20pm — No Comments

From the NCM Institute: How to Convert Auto Dealership Objectives and Goals into Results Written By: Joe Basil

Written By: Joe Basil

We just returned from a 20 Group meeting and it was the most invigorating workshop we have ever attended. We completed an assessment of our dealership operations and identified major sales and profit opportunities in all departments. We have benefited from the extensive experience of our facilitator and fellow members. We had the opportunity to compare our operation to other…

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Added by Garry House on April 9, 2013 at 8:00am — No Comments

From the NCM Institute: It's Time to Raise the Bar for Automotive Internet Closing Ratios Written By: Garry House

Written By: Garry House

In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). AIM has conducted five “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the sessions, I’ve become convinced that dealers and their sales management teams need to “raise the bar” on their expectations for…

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Added by Garry House on April 4, 2013 at 2:40pm — 2 Comments

From the NCM Institute: Twitter and the Auto Industry: How to Succeed in Social Media Marketing With Really Trying Written By: Debbie Hemley

Written By: Debbie Hemley

Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.

In recent months, Burger King and Jeep’s Twitter accounts were hacked and became the subject of many articles and conversations, online and off. In Jeep’s case,…

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Added by Garry House on April 2, 2013 at 8:00am — No Comments

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