Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
You’ve decided to get a CRM or replace an existing one. Now what?
A CRM system should help…Continue
Added by Bill Wittenmyer on May 29, 2020 at 9:30am — No Comments
What I’m hearing from dealers is that…Continue
Added by Bill Wittenmyer on May 20, 2020 at 7:30am — No Comments
According to J.D. Power, nearly 2 million vehicles are coming off lease over the next five months. Attracting and selling to end-of-lease customers is a huge opportunity to emerge stronger…Continue
Added by Bill Wittenmyer on April 29, 2020 at 7:30am — No Comments
Your dealership likely spends a lot of money each month for internet leads. Are you responding to each lead within minutes? If not, you’re throwing money away.
Fast responses win business. According to a study from the Harvard Business Review, companies that respond to a lead within the first hour are 7X more likely to qualify that lead (defined as having a meaningful conversation with a decision maker) than those who respond even an hour later.
Added by Bill Wittenmyer on April 15, 2020 at 1:07pm — No Comments
Various industry studies show over 80 percent of customers want to start the car buying process online. So, it makes sense that more dealerships are implementing digital retailing tools.
Today’s customers expect an…Continue
Added by Bill Wittenmyer on April 1, 2020 at 7:30am — No Comments
According to the Direct Marketing Association, direct mail has…Continue
Added by Bill Wittenmyer on March 11, 2020 at 10:30am — No Comments
We all know new leads are important and you always want to keep that pipeline full. But attracting new customers is expensive, and making more money while spending less is something that every business wants to do.
What if I told you that you could save both time and money by nurturing the relationships you already have in your…Continue
Added by Bill Wittenmyer on February 26, 2020 at 12:25pm — No Comments
Added by Bill Wittenmyer on December 30, 2019 at 9:00am — No Comments
Added by Bill Wittenmyer on December 18, 2019 at 6:30am — No Comments
It costs most dealers about five times as much to acquire a new customer than to retain those they already have. Yet, increasing customer retention by as little as five percent can increase profits by up to 95 percent, according to the research group Bain & Company.
That’s because loyal customers and enthusiastic fans will keep coming back - and they’ll refer friends and family to your dealership. Loyal customers also tend to prioritize great customer…Continue
Added by Bill Wittenmyer on November 11, 2019 at 7:14am — No Comments
Today’s customers expect and demand an amazing customer experience. The dealership with the right vehicle and the best experience will ultimately win the business. To deliver the best experience possible, you must maintain expertise about your customers and their shopping behavior.
The average consumer today visits only one or two dealerships…Continue
Added by Bill Wittenmyer on September 18, 2019 at 6:00am — No Comments
In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery and purchase steps take place online.
Online retail giants like Amazon have conditioned customers to expect timely and relevant communications across channels, plus a personalized buying experience informed by past behavior.
For automotive retailers, meeting these expectations requires different capabilities within your…Continue
Added by Bill Wittenmyer on August 7, 2019 at 9:01am — No Comments
Eighty-six percent of car shoppers conduct online research before deciding to visit a local dealership, according to research from digital marketing agency Adtaxi.…Continue
Added by Bill Wittenmyer on July 31, 2019 at 5:24am — No Comments
The average person looks…Continue
Added by Bill Wittenmyer on July 24, 2019 at 7:30am — No Comments
New leads are important, and you always want to keep the pipeline full.
Yet, it can cost as much as five times more to attract a new customer than to retain an existing one.
Added by Bill Wittenmyer on July 17, 2019 at 5:00am — No Comments
The “always connected” shopper trend continues to grow.
In the last year alone, the number of consumers using mobile phones to research vehicles jumped 11 percent. It’s safe to say that 99.9 percent of the people who walk on your lot have searched online with a mobile device or…Continue
Added by Bill Wittenmyer on June 26, 2019 at 7:00am — No Comments
Have you ever seen the show "Naked & Afraid?" Two contestants strip down, head into the wild and basically starve for three weeks until someone comes to pick them up. Every time I see the show, I wonder how the contestants can call themselves survivalists when they can't hunt or find a consistent food source.
Then recently, it struck me that the contestants are doing exactly what they're supposed to be doing: surviving.
Added by Bill Wittenmyer on April 24, 2019 at 4:37am — No Comments
For sales teams and managers, the end-of-the-month crunch is a grind. When it's over, it's natural to…Continue
Added by Bill Wittenmyer on March 27, 2019 at 5:00am — No Comments
Does your dealership use an external BDC for sales calls? Many managers like to keep control of their sales process in house, but realistically, the majority of salespeople don't have time to place the hundreds of calls necessary every week to keep their pipeline filled.
Additionally, many salespeople lack the skills to effectively engage consumers over the phone. The personality types that provide engaging in-person experiences don't always translate well to over-the-phone…Continue
Added by Bill Wittenmyer on February 27, 2019 at 7:00am — No Comments
Added by Bill Wittenmyer on January 30, 2019 at 8:30am — No Comments