Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Truth be told: we’re all addicted to our smartphones. Nearly 80 percent of the U.S. population owns one, and adults spend an average of 3 hours and 35 minutes every day staring at that small screen.
And it’s not just for millennials - even my…Continue
Added by Bill Wittenmyer on September 16, 2020 at 7:30am — No Comments
With inbound calls also continuing to rise, it seems consumer behavior modification is a natural response to the current climate.
Added by Bill Wittenmyer on August 26, 2020 at 1:30pm — No Comments
If your CRM helped you nurture customer relationships, could you transform more leads into loyal customers?
The short answer is “yes,” and here’s why:
Added by Bill Wittenmyer on July 22, 2020 at 12:00pm — No Comments
As the weather heats up, sales traditionally tend to cool down in the dealership. We’ve all been there. This year, though pent-up demand has caused sales to soar for some, economic uncertainty still looms over many car buyers, and it will be prudent to focus on multiple revenue streams.
So, how can your dealership weather the uncertainty and…Continue
Added by Bill Wittenmyer on July 15, 2020 at 11:27am — No Comments
That’s an alarming statistic when you…Continue
Added by Bill Wittenmyer on July 1, 2020 at 11:00am — No Comments
You’ve decided to get a CRM or replace an existing one. Now what?
A CRM system should help…Continue
Added by Bill Wittenmyer on May 29, 2020 at 9:30am — No Comments
What I’m hearing from dealers is that…Continue
Added by Bill Wittenmyer on May 20, 2020 at 7:30am — No Comments
According to J.D. Power, nearly 2 million vehicles are coming off lease over the next five months. Attracting and selling to end-of-lease customers is a huge opportunity to emerge stronger…Continue
Added by Bill Wittenmyer on April 29, 2020 at 7:30am — No Comments
Your dealership likely spends a lot of money each month for internet leads. Are you responding to each lead within minutes? If not, you’re throwing money away.
Fast responses win business. According to a study from the Harvard Business Review, companies that respond to a lead within the first hour are 7X more likely to qualify that lead (defined as having a meaningful conversation with a decision maker) than those who respond even an hour later.
Added by Bill Wittenmyer on April 15, 2020 at 1:07pm — No Comments
Various industry studies show over 80 percent of customers want to start the car buying process online. So, it makes sense that more dealerships are implementing digital retailing tools.
Today’s customers expect an…Continue
Added by Bill Wittenmyer on April 1, 2020 at 7:30am — No Comments
According to the Direct Marketing Association, direct mail has…Continue
Added by Bill Wittenmyer on March 11, 2020 at 10:30am — No Comments
We all know new leads are important and you always want to keep that pipeline full. But attracting new customers is expensive, and making more money while spending less is something that every business wants to do.
What if I told you that you could save both time and money by nurturing the relationships you already have in your…Continue
Added by Bill Wittenmyer on February 26, 2020 at 12:25pm — No Comments
Added by Bill Wittenmyer on December 30, 2019 at 9:00am — No Comments
Added by Bill Wittenmyer on December 18, 2019 at 6:30am — No Comments
It costs most dealers about five times as much to acquire a new customer than to retain those they already have. Yet, increasing customer retention by as little as five percent can increase profits by up to 95 percent, according to the research group Bain & Company.
That’s because loyal customers and enthusiastic fans will keep coming back - and they’ll refer friends and family to your dealership. Loyal customers also tend to prioritize great customer…Continue
Added by Bill Wittenmyer on November 11, 2019 at 7:14am — No Comments
Today’s customers expect and demand an amazing customer experience. The dealership with the right vehicle and the best experience will ultimately win the business. To deliver the best experience possible, you must maintain expertise about your customers and their shopping behavior.
The average consumer today visits only one or two dealerships…Continue
Added by Bill Wittenmyer on September 18, 2019 at 6:00am — No Comments
In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery and purchase steps take place online.
Online retail giants like Amazon have conditioned customers to expect timely and relevant communications across channels, plus a personalized buying experience informed by past behavior.
For automotive retailers, meeting these expectations requires different capabilities within your…Continue
Added by Bill Wittenmyer on August 7, 2019 at 9:01am — No Comments
Eighty-six percent of car shoppers conduct online research before deciding to visit a local dealership, according to research from digital marketing agency Adtaxi.…Continue
Added by Bill Wittenmyer on July 31, 2019 at 5:24am — No Comments
The average person looks…Continue
Added by Bill Wittenmyer on July 24, 2019 at 7:30am — No Comments
New leads are important, and you always want to keep the pipeline full.
Yet, it can cost as much as five times more to attract a new customer than to retain an existing one.
Added by Bill Wittenmyer on July 17, 2019 at 5:00am — No Comments