Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
In my teaching and recruiting, I am amazed at how few individuals have consciously built their personal Brand. I guess it’s because they don’t think of themselves as a Brand.
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. “ I…Continue
Added by Charles Shillingburg on June 25, 2014 at 1:21pm — No Comments