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Charles Shillingburg's ADM Blog (1)

Your Personal Brand is Who You Are

In my teaching and recruiting, I am amazed at how few individuals have consciously built their personal Brand.  I guess it’s because they don’t think of themselves as a Brand.

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. “  I…


Added by Charles Shillingburg on June 25, 2014 at 1:21pm — No Comments

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