Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
It is becoming more difficult and less cost effective for dealerships to attract customers through traditional lead paths. Privacy and spam concerns, as well as years of mismanaged lead programs, have soured the consumer on using quote forms on either dealership or third-party research sites. In fact, according to JD Power, 55 percent of all car buyers in 2012 did all of…Continue
Added by Myril Shaw on August 30, 2013 at 6:49am — No Comments
To everyone headed to AutoCon 2013, make sure to come see my presentation where I'll show you how to transform your Internet Department into an eCommerce MACHINE!
See you there!
Added by Myril Shaw on August 26, 2013 at 9:30am — No Comments
In the past, car shoppers understood that they would have to trade their personal information in order to get specific information on vehicle pricing online. Today, they realize this is no longer necessary. As information has become more widely available and transparent, the consumer’s need to fill out a “Request A Quote” or “Contact Us” form on a website to obtain that…Continue
Added by Myril Shaw on August 9, 2013 at 6:41am — No Comments