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Timmy D. James's ADM Blog (8)

Building Rapport Before the Lead Is the Way to Win the Sale

In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a…

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Added by Timmy D. James on November 24, 2014 at 5:30am — No Comments

Can Anybody Find Me Somebody To Love?

That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car…

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Added by Timmy D. James on November 17, 2014 at 5:00am — No Comments

Car Shopping: The Dating Game

For many car owners, their vehicles become an extension of their lives, a partner, and something that they have a true emotional bond with. In most places, cars are necessary to life. We use them to get to work, visit friends and family and take our kids to football practice. According to…

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Added by Timmy D. James on November 3, 2014 at 5:00am — No Comments

Does Your Dealership Hide Behind The Curtain?

Virtually every dealership today uses their website, social media channels, and email to be a part of their “voice” when it comes to communicating with their customers and begin building a “trust” relationship long before the shopper ever visits their store.

 

The ultimate goal of each…

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Added by Timmy D. James on October 13, 2014 at 7:00am — No Comments

How to Tame the Bull Named Facebook

In 1991, a 5’2” 125-pound cowboy stared into the face of Wolfman Skoal. a young 2,000-pound bull with a bad reputation. So bad, in fact, that a $500 bounty existed for any rider that could tame the beast and ride a full 8 seconds. Wade Leslie accepted the challenge. As he mounted the bull in…

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Added by Timmy D. James on September 8, 2014 at 4:30am — No Comments

Using Moneyball Strategies to Win the Content Marketing Game

In a recent article published on Marketing Land, an author used the famous concept of Moneyball and applied it to content marketing. If you aren’t familiar with the Moneyball concept, it began when Billy Beane…

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Added by Timmy D. James on September 2, 2014 at 5:00am — 1 Comment

Sell the Car, Not the Price

Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.”  As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in.  In the past, most consumers would visit the dealership…

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Added by Timmy D. James on August 19, 2014 at 5:46am — No Comments

Paint Your Way to Increased Profits

As a sales and marketing professional, you probably learned a long time ago that the best way to present your products is by using words that paint a picture. Not just any picture, a picture that puts each shopper in the picture; helps them visualize owning your product; and then mentally experience the emotional…

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Added by Timmy D. James on August 8, 2014 at 6:22am — No Comments

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