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Timmy D. James's ADM Blog (53)

Video Marketing: Sell, Don’t Tell.

Why are we obsessed with television and movies? Because, just like books, they have the ability to capture our attention and transport us into fictional situations and universes.

 

Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that…

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Added by Timmy D. James on January 19, 2017 at 4:47am — No Comments

Video Isn’t Only for Marketing

When it comes to video, most dealerships tend to think of it for purely sales department use, and sometimes in service. From communicating with customers via personalized emails, to live video walkarounds, video is certainly an excellent way to engage customers and increase VDP views. It is also a great tool for the…

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Added by Timmy D. James on January 9, 2017 at 7:44am — No Comments

Inflatable Gorillas or Videos?

Most dealers have spent many years in the car business. They know what it takes to sell cars. They know when a customer walks onto the lot, the salesperson must give a professional presentation while being able to emotionally connect with and excite the customer into making that…

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Added by Timmy D. James on December 22, 2016 at 6:05am — No Comments

AutoBase Selects Flick Fusion's Smart Flicks as Video Marketing Platform for Auto Dealer Inventory Video Solutions

Urbandale, IA--December 19th, 2016--Flick Fusion announced today a new partnership with AutoBase (www.autobase.com), a leading provider of inventory merchandising solutions for auto dealerships. AutoBase selected Flick Fusion's Smart Flicks video marketing platform to provide its customers with a full-service solution for implementing video marketing strategies. AutoBase…

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Added by Timmy D. James on December 19, 2016 at 6:47am — No Comments

Think Virtual Reality is a Fad? Think Again.

Virtual Reality has been quite a craze recently with video gaming and other consumer electronics.

However, the high cost of entry and expensive units limited its reach. Even Google’s cardboard VR glasses required smartphones that cost upwards of $700. The Oculus Rift Goggles were even more expensive…

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Added by Timmy D. James on December 15, 2016 at 6:00am — No Comments

Design a Video Showroom to Banish Customer Fears

Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).

 

In an attempt to banish these customer fears, dealerships come up with marketing…

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Added by Timmy D. James on November 29, 2016 at 5:42am — No Comments

Kia of Puyallup Increases Website Visitors, Video Views and Sales with Flick Fusion's SmartFlicks Video Marketing Platform

Urbandale, IA--November 15th, 2016--Kia of Puyallup has increased the volume of its website visitors by 23 percent, video views by 500 percent, new car sales by six percent and used car sales by three percent since implementing a new video marketing strategy using…

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Added by Timmy D. James on November 15, 2016 at 10:00am — No Comments

Don’t Use a Band-Aid When What You Really Need Are Stitches!

There is a lot of talk and buzz building about the importance of video marketing – as there should be. Video is quickly becoming the preferred medium for consumers. Don’t believe me? Literally thousands of articles exist on the Internet illustrating the benefits of using video in your marketing.

 

But for…

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Added by Timmy D. James on November 3, 2016 at 6:50am — No Comments

Communicate Your Dealership's "Why" With Video

Great leaders and organizations inspire people because they are good at explaining why they do what they do. Their why gets people motivated. Their why makes people want to work for that company. Their why makes people want to buy their products.

 

For auto dealerships, your purpose is your “why buy” or…

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Added by Timmy D. James on October 20, 2016 at 5:52am — 1 Comment

If a Picture Is Worth 1,000 Words, How Many Is a Video Worth?

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.

 

There was a time in my career when dealers used to complain about having to take multiple…

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Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments

What to Do with the 5 Must Have Types of Video Content

In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead…

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Added by Timmy D. James on September 15, 2016 at 6:16am — No Comments

Five Types of Videos You Must Have Today

Video content is now the preferred medium for consumers and statistics show that consumer Internet traffic for online video will increase by 80% by the year 2018. That’s not too far away.



And, when both are presented on the same page, consumers would rather watch a video than read text. For that simple…

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Added by Timmy D. James on August 18, 2016 at 4:00am — No Comments

Flick Fusion Integrates with DealerHosts, Providing Auto Dealers with Real-Time Alerts for Car Shoppers' Video Viewing Behavior

CRM integration elevates video content from marketing tool to active

and actionable lead generator

Urbandale, IA--August 8th, 2016--Flick Fusion today announced the integration of its SmartFlicks video marketing platform…

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Added by Timmy D. James on August 8, 2016 at 6:24am — No Comments

Flick Fusion Introduces 360VR, Revolutionizing Online Auto Shopping with Virtual Reality Inventory Videos

Urbandale, IA--August 1st, 2016--Flick Fusion today introduced 360VR, a groundbreaking product that allows auto dealers to create and showcase virtual reality (VR) customer engagement videos on their websites, in email marketing, on social media, in mobile ads and on third-party auto shopping sites. Flick Fusion is first-to-market with a product designed exclusively for auto dealers that will revolutionize the way auto shoppers experience walk-around…

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Added by Timmy D. James on August 1, 2016 at 6:35am — No Comments

Flick Fusion Selected as Preferred Video Marketing Provider for What’s Next Media

Urbandale, IA--July 20th, 2016--Flick Fusion announced today that it has been selected by What's Next Media, a leading video content provider for auto dealerships, as their preferred Video Marketing Provider. What's Next Media will…

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Added by Timmy D. James on July 20, 2016 at 9:06am — No Comments

To Sell More Cars, You Need to Get Personal

The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell that customer a car. Unless the lead is on a unique used vehicle, your competitors have the same new vehicles in their…

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Added by Timmy D. James on July 7, 2016 at 6:24am — No Comments

Flick Fusion's Tim James & Gina Reuscher Selected to Speak at Digital Dealer 21, Shining Spotlight on Video Marketing

Urbandale, IA--July 5th, 2016--Flick Fusion today announced that its COO Tim James and Director of Marketing Gina Reuscher were both selected to speak at the 21st Digital Dealer Convention and Expo to be held August 8-10, 2016 at the MGM Grand Las Vegas Hotel & Casino. Both speaker presentations will focus on the growing…

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Added by Timmy D. James on July 5, 2016 at 5:30am — No Comments

YouWho? Why YouTube May Not Be Your Most Effective Video Marketing Option

As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes.

Your digital touchpoints are in essence your brand’s points of…

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Added by Timmy D. James on June 6, 2016 at 7:30am — No Comments

How to Make a Value Proposition to Die For

The first thing most people do when meeting someone new is to introduce themselves. This first meeting can quite easily dictate the future outcome of the relationship. If you come off as insincere or indifferent, the other party will probably not engage you again. However, greet someone with genuine interest and sincerity and you just…

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Added by Timmy D. James on May 13, 2016 at 1:02pm — No Comments

3 Tips for Creating a Killer Testimonial Video

Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the most prominent in search engine results and on third party sites.

 

This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act…

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Added by Timmy D. James on April 29, 2016 at 6:20am — 1 Comment

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