Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
The environment in the customer lounge says a lot about your dealership and management. In fact, dealers spent more money remodeling the lounge to look and feel more like a 'home' space then any other part of the dealership.
With comfortable chairs, coffee service, muted colors and a variety of reading material, the customer lounge area dealers focuses on a welcoming environment to increase CSI and lower customer inhibitions.
And this has translated to the…Continue
Added by Todd Katcher on March 10, 2014 at 9:58am — No Comments
The Digital Dealership System offers a variety of ways to control the content on the TV in your lounge and throughout the dealership, all fully licensed and easy to use. We understand that each car dealership has different needs, with the most important one -- keeping your brand in front of your customers throughout their stay.
Adding to the variety of services that are offered, including Digital Signage, Internet Cafe Signage, Tablets and Kiosks, the TV Options in the car…Continue
Added by Todd Katcher on November 4, 2013 at 4:06pm — No Comments
Digital Signage is a very complex industry with hundreds of moving parts. From Servers to Software to Monitors to the never ending world of technology, Digital Signage is not a simple business. And either is the auto industry.
The most common question a new inquiry asks is -- "What makes your system different?" In a word -- EVERYTHING.
The best way to look at what the Digital Dealership System system offers, is to look at the general image of digital…Continue
Added by Todd Katcher on October 11, 2013 at 6:30am — No Comments
WARREN HENRY AUTO GROUP SELECTS THE DIGITAL DEALERSHIP SYSTEM
MIAMI, FL (June 20, 2013) – Warren Henry Auto Group (warrenhenryauto.com) is pleased to announce the selection of the Digital Dealership System (digitaldealershipsystem.com) to provide digital signage and…Continue
Added by Todd Katcher on June 24, 2013 at 10:30am — No Comments
Are you struggling to find the right TV for your dealership?
Are vendors telling you that commercial TV's are necessary?
Let's cut through the BS and understand the different and allow you to make the proper decisions for your store and budget.
About 10 years ago, the only way to get a high definition picture was to use Commercial Grade TVs. These TVs were used in single installations and media walls. Back then, the high definition was 1360x768, but your average TV…Continue
Added by Todd Katcher on May 30, 2013 at 12:00pm — No Comments
THE DIGITAL DEALERSHIP SYSTEM AND EVOX IMAGES® ANNOUNCE PARTNER PROGRAM
Strategic program strengthens The Digital Dealership Systems’ product selection for Automotive Dealers.
RANCHO DOMINGUEZ, CA (April 15, 2013) –- The Digital Dealership System today announced the program with EVOX IMAGES®, the largest automotive image library in the industry producing powerful imagery for over 2,000 cars per model year.
The Digital Dealership System…
Added by Todd Katcher on May 1, 2013 at 12:33pm — No Comments
NADA (Orlando, Florida) – Digital Dealership System Inc., a Florida-based digital signage provider of customized in-store marketing for auto dealerships, today announced a $5 million, multi-year exclusive agreement with DemoCoach Products Inc. to supply DDS with new vehicle video and editorial content for its customers through DDS signage products.…Continue
Added by Todd Katcher on February 20, 2013 at 8:30am — No Comments
Attention Nissan Dealers
Nissan is rolling out a digital signage package for it's dealerships and the articles insinuate that it is mandatory for stores at a certain level of production. The cost of the system is $6500 for the first year on a three year agreement. For this price, you get a TV and a digital menu board that simply shows a menu and not much else.
If you want additional systems, you can add more -- at the same price -- with the additional systems…Continue
Added by Todd Katcher on February 19, 2013 at 1:02pm — No Comments
The customer / vendor relationship is an important one. Customers rely on vendors for different aspects of their business that affect their bottom line, in one way of another. Vendors rely on customers for income — and a bad experience can lead to a drop off in current and future business.
Following up on the last blog "Who's Fault is it?" this article, I will recommend 10 things that a customer must do to preserve the value of a relationship with the Vendor. And since relationships…Continue
Added by Todd Katcher on August 4, 2012 at 1:30pm — No Comments
Added by Todd Katcher on July 19, 2012 at 2:00pm — No Comments
You have a customer to come in and pick up their brand new car today.
And now their lasting impression isn't 100%…
Added by Todd Katcher on July 6, 2012 at 6:00pm — No Comments
What can you learn from Microsoft and Google?
Two weeks ago, Microsoft gave the middle finger to their partners - not once, but twice. What can you say -- they used both hands.
Meanwhile, Google did the exact opposite, embracing their partners and letting them feel comfortable with the future working with the company.
I guess Google's motto of "Don't be evil" is back in play.
Added by Todd Katcher on July 2, 2012 at 4:00pm — No Comments
FB: The New Ad Network
This could be scary -- or it could be a new amazing new advertising platform.
Facebook is working with Zynga to place ads on Zynga's new web-gaming platform. The advertisements are based on your Facebook history, not cookies or searching history -- but a cross section of everything you do on the web and Facebook.
For a little back-story, Zynga started out on the…
Added by Todd Katcher on June 24, 2012 at 1:30pm — No Comments
Microsoft Still Doesn't Get "It"
Coming off of WWDC (LINK) - the Apple developers' convention - as well as recent news about updated Chromebooks and Chrome Only "desktops" (LINK)-- I find it hard to notice that the spotlight on Apple…
Added by Todd Katcher on June 15, 2012 at 8:30am — No Comments
Zuck gets Fancy - PIN THIS!
When Zuckerberg acts, rumors and a mass of people follow.
Recently Zuckerberg "liked" a post on Facebook and the comment went from less then 20 to 20,000 in a matter of minutes. It was a random comment, but the point is that people follow Mark.
So, when Mark recently joined Fancy (thefancy.com), people started asking - what's so Fancy? (…Continue
Added by Todd Katcher on June 13, 2012 at 5:30am — No Comments
facebook Can't Hear You
How many "likes" do you have?
While all these optimization companies and consultants talk about likes and the power of facebook, a "like" merely means that someone saw your page or your ad and hit, "like" . That's IT.
What does a "like" NOT mean?
That someone actually has any clue what your…
Added by Todd Katcher on June 5, 2012 at 12:30pm — No Comments
GM - Super-less-Bowl
GM is at it again. A week after cutting the $12M budget for Facebook, they announce that they will not be advertising in the next Super Bowl. (LINK)
Confusion continues to the goal of marketing and branding…
Added by Todd Katcher on June 1, 2012 at 9:00am — No Comments
A recent report states that are close to 4000 different hardware devices using the Android operating system. (link)
Another report says that Android now has 59% of the mobile market. (…
When you read a lot you come across a wide range of articles and information that raises an eyebrow and makes you say "hmmmmm".
Queue the music video
This is a short list of 7 Decisions made by Technology companies that make me say "Hmmmm." There will be more, and feel free to add your own. As a note, these are not in order of importance, and while the actual numbers or dates may be off -- the points are still the same. I'm blogging, not submitting a…Continue
Added by Todd Katcher on May 15, 2012 at 9:30am — No Comments
Choosing the Right Screen: Part 2 in the Series
Whether it's a new dealership, adding screens or finally updating that tube TV -- the choices of TV's in the market place is large and the same size TV can range in price by as much as tenfold. The only way to determine which TV is best for you is to narrow down the choices and then look at your budget.
When considering a screen for a professional…
Added by Todd Katcher on May 9, 2012 at 11:11am — No Comments