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Arnold Tijerina's ADM Blog (62)

Interesting: TrueCar said to consider IPO for next year

Have y'all seen this article in Automotive News?

The $1.5 BILLION valuation just astounds me. Would TrueCar going public bring more transparency to their business model and/or validate their "change of heart"?

"TrueCar said to consider IPO for next year"

"NEW YORK…

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Added by Arnold Tijerina on November 25, 2013 at 7:41am — 3 Comments

A Lesson In Leadership from An Unlikely Source

“While everyone ran in panic, Roselle remained totally focused on her job.”

 

Sometimes life gets hectic. We try to focus on and accomplish too many things at the same time. We have deadlines to meet, customers vying for our attention, fires to put out and countless voicemails and…

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Added by Arnold Tijerina on September 11, 2013 at 6:00am — No Comments

All Roads Lead To Vegas: AutoCon 2013 Edition

In my career in the automotive industry, I got involved in conferences fairly early. I’ve attended many conferences in my life as an Internet Director, as a vendor employee working a booth to helping with marketing and organization for the conference itself. I’ve done everything from…

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Added by Arnold Tijerina on August 7, 2013 at 6:09am — No Comments

Google+ Ditches Zagat Ratings, Returns to Consumer Friendly 5-Star Ratings

Google can’t seem to make up their minds...

That being said, they sneakily introduced a change that I believe most businesses (and consumers)…

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Added by Arnold Tijerina on July 11, 2013 at 5:30am — No Comments

CAR-Research XRM Promotes Keith Shetterly to Vice President of Research

[Note: I just saw this and wanted to congratulate Keith. I thought the ADM community would appreciate this in light of his extensive involvement and participation over the years.]

CAR-Research XRM Promotes Keith Shetterly to Vice President of Research

 

Houston, Texas, June 10, 2013CAR-Research XRM, a single-source CRM solution uniquely branded…
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Added by Arnold Tijerina on June 10, 2013 at 6:11am — 3 Comments

The 'Car Dealership Expose' Book You've All Been Waiting For!

In the car business, just about every dealership has "that" employee. You know, the one that complains about everything. The one that's never happy. The one most sales trainers, consultants and managers would call "cancer". The advice that 99% would give in regards to "that guy" who, no matter what you tried, just isn't positive and seems to hate everything would be to fire him. The last thing you need is some jaded veteran salesman spreading dissension and negativity around your…

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Added by Arnold Tijerina on April 4, 2013 at 5:45am — No Comments

The FTC May Have Just Killed Twitter Marketing For Dealers

Yeah, in the most absurd move ever, the FTC has determined that Twitter is not excluded from regulatory laws requiring full disclosure on products or services. TheWall Street Journal reports that any…

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Added by Arnold Tijerina on March 13, 2013 at 1:38am — 1 Comment

The Little Gopher That Could: How Being Not So Normal Paid Off Big

Humans are competitive by nature. Throughout history, as a species, we’ve been competing in one way or another whether that’s with each other or nature. So it came as no surprise to us when one of our clients – Princeton Mini – approached us and said that they “had to” win a regional OEM contest being held in conjunction with a national sales event, and enlisted our assistance.

The “Not So Normal” sales event held by Mini was designed to advertise the exceptionally…

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Added by Arnold Tijerina on February 26, 2013 at 7:09am — No Comments

3 Birds’ Own Chad Smith Wins Triangle CIO of the Year Award

For more information contact:

Adriana DiFranco

3 Birds Marketing

(919) 627-8784

adriana.difranco@3birdsmarketing.com



FOR IMMEDIATE RELEASE



3 Birds’ Own Chad Smith Wins Triangle CIO of the Year Award

Smith Recognized As A Leading CIO in Innovation &…

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Added by Arnold Tijerina on October 23, 2012 at 7:06am — No Comments

One Command Partners With 3 Birds Marketing

For more information contact:

 

Adriana DiFranco

3 Birds Marketing

(919) 627-8784

adriana.difranco@3birdsmarketing.com

 

FOR IMMEDIATE RELEASE

 

OneCommand Partners With 3 Birds Marketing

To Power Its Newsletter Connect™…

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Added by Arnold Tijerina on October 22, 2012 at 4:59am — No Comments

Join 3 Birds & ebay Motors in Vegas for SCVNGR

Added by Arnold Tijerina on October 19, 2012 at 3:11pm — No Comments

Auto Industry Veteran Joins Forces With 3 Birds Marketing



 

 

For more information contact:

 

Adriana DiFranco

3 Birds…

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Added by Arnold Tijerina on October 18, 2012 at 5:42am — No Comments

BREAKING NEWS: DealerTrack Aqcuires Clickmotive

(originally published on b/c)

ACQUISITION STRENGTHENS DEALERTRACK’S DIGITAL INTERACTIVE MARKETING OFFERINGS FOR AUTOMOTIVE RETAILERS

LAKE SUCCESS, N.Y., Oct. 2, 2012 /PRNewswire/ – DealerTrack (Nasdaq: TRAK) today announced the …

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Added by Arnold Tijerina on October 2, 2012 at 5:25am — No Comments

Proven: Buying Facebook Likes Is Wasted Money

As reported today by Mashable, Facebook has started weeding out and deleting “bogus Likes caused by compromised accounts, deceived users, malware or purchased bulk Likes..”

I’ve written countless times about why buying Likes is not only useless but bad practice. There are companies whose entire social media strategy is a numbers game. The more Likes you have, the more likelihood that you’ll reach people who…

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Added by Arnold Tijerina on September 27, 2012 at 10:35am — No Comments

Beyond SEO: Why Integration between Social Media, Quality Content, and Online Reputation is the Wave of the Future

I recently read an article published by Forbes titled …

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Added by Arnold Tijerina on August 20, 2012 at 7:53am — No Comments

The Game-Changing Google Program Auto Dealers Can’t Afford to Ignore

Google’s online ventures are usually anything but under the radar. Yet recently, in what may be a game-changing play, the search engine giant quietly entered the third-party lead provider business for car dealerships.

The beta version of Google Comparison Ads for Autos (which is unofficially being referred to as “Google Cars” within the industry) was launched to very little fanfare a few weeks ago in the San…

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Added by Arnold Tijerina on July 26, 2012 at 7:00am — No Comments

TrueCar Press Release 1.16.12

Check it out folks...

 

Just hit the newswire folks… 9:00pm PST

TrueCar Launches National Compliance Campaign and Pro-Industry Product Changes

Sweeping changes include a more balanced advertising approach, revised billing model in some states, consumer membership program, and formation of a Dealer Advisory Council

SANTA MONICA, Calif., Jan. 16, 2012 /PRNewswire/ — TrueCar, Inc., which is devoted to bringing innovation to the car buying…

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Added by Arnold Tijerina on January 15, 2012 at 9:31pm — 20 Comments

Buy Here 'Cause They Suck

Most dealerships and businesses in general know that it's bad practice to bad-mouth your competition. That being said, I know of and have heard plenty of salespeople and managers using their online reviews to help close a deal by comparing them to their competitors online reviews. This practice is similar if not exactly the same. You are leveraging negative comments about your competitor left by other people (who you are representing as real - we all know fake reviews exist) to your positive… Continue

Added by Arnold Tijerina on November 2, 2011 at 8:12am — No Comments

Consumers Now Have the Ability to Block Your GoogleAds

Google announced yesterday via its blog, that it had instituted a feature in Google search and GMail ad transparency. This change will give consumers the ability to see why ads are being delivered (ie. what previous searches triggered the ads) as well as the ability to block ads from a particular company/advertiser. This option is available for all…

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Added by Arnold Tijerina on November 1, 2011 at 7:02am — 5 Comments

Don't Take My Word For It...

If you are looking for a solid addition to your team and feel that my experience, knowledge and abilities are a great fit, here are 40 reasons why you should consider me.

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Added by Arnold Tijerina on October 28, 2011 at 9:16am — No Comments

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