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Charles bayer's ADM Blog (49)

Grand Master to take on all comers at Aussie auto convention

Are you a Pinball Grand Master?

Then test your skills at this year’s Australian Automobile Dealers Association National Dealer Convention (AADA) Convention and you could win over AUD2,000 worth of digital advertising for your company.

Daily prizes…

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Added by charles bayer on September 3, 2013 at 8:30pm — No Comments

How to get your product in front of hundreds of Aussie auto dealers

Here’s your chance to promote your product to the hundreds of auto industry executives who will attend this year’s AADA Convention at the Surfers Paradise Marriot Resort & Spa on the Gold Coast, Queensland 11 – 13…

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Added by charles bayer on August 22, 2013 at 4:30pm — No Comments

Will you be the AADA Convention’s pinball wizard?

If you were hanging out in pinball parlours in the late 60’s The Who’s Pinball Wizard will be embedded in your brain. And for three days at the Australian Automobile Dealers Association Convention (AADA) we’re giving you the opportunity to relive those arcade days and win up to $1,000 worth of FREE online advertising for your dealership or company.

From Wednesday 11 to Friday 13 September at booth number 11, Salefest will be holding daily…

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Added by charles bayer on July 30, 2013 at 4:13pm — No Comments

This is one opportunity you can’t afford to miss

It’s still not too late to promote your products, build your brand, generate leads and close deals with serious buyers from China and around the world at Asia’s biggest Automotive Dealer event.

A broad range of International Exhibitor Packages tailored to…

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Added by charles bayer on July 24, 2013 at 4:00pm — No Comments

Salestream clicks with Nissan dealer

A digital campaign strategy created by Salefest for an eastern suburbs Nissan dealer exceeded the industry average by 884%!

The June only campaign comprised three key drivers: Salestream – the agency’s happening new digital product, banner ads on…

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Added by charles bayer on July 17, 2013 at 5:00pm — No Comments

Come on down

Every year Australian dealers and their industry allies get just one chance to dramatically boost their sales, network and reinvigorate their perspective on business in a unique setting.

In 2013 the Australian Automobile Dealers Association National Dealer Convention returns with ideas, workshops and…

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Added by charles bayer on July 2, 2013 at 4:01pm — No Comments

Showcase your products at Asia’s largest auto dealer event

The CADA Convention and Expo combines new business opportunities with a world class program that covers all aspects of an automotive dealership as well as the opportunity to hear from some of the industry’s most respected international speakers translated in Chinese and English.

Thousands of…

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Added by charles bayer on June 24, 2013 at 4:00pm — No Comments

Crisis, what crisis?!

Anyone who has worked on any Volkswagen business knows that they have some of the strictest – if not THE strictest advertising guidelines, of any automotive manufacturer.

From their dealer guidelines:

“Volkswagen Corporate Design is not a question of personal…

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Added by charles bayer on June 19, 2013 at 4:00pm — No Comments

Has the world gone content marketing mad?

Suddenly out of nowhere “content marketing” has emerged as the absolute hot new thing that will make your brand or dealership a household name.

All the marketing gurus are spruiking this phenomenon in their blogs, webinars, social media pages and wherever they can…

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Added by charles bayer on May 27, 2013 at 7:06pm — No Comments

Boom or bust? It all depends on where you live

Just as many industry observers are predicting that in 2022 car sales in China will top 35 million units annually, the U.S. Public Research Interest Group (PIRG) is saying that America’s love affair with the car is cooling.

Their data indicates that while all demographics…

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Added by charles bayer on May 16, 2013 at 4:44pm — No Comments

Do you have videos on YouTube? Then you need to know this

Exciting news from my colleagues at Creativa…YouTube is moving to One Channel!

So what does it mean to your videos and business? Well as a YouTube Channel Owner the first thing you will notice is that your channel design will change. I bet you’re thinking – but that’s not fair… I just got it all nice…

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Added by charles bayer on April 29, 2013 at 4:22pm — 4 Comments

Watch out, there are Rhinos about

Spike the Rhino is an award winning Australian advertising campaign created by Yarra Trams to encourage pedestrians to look, listen and be alert around Melbourne trams – which can weigh as much as 30 Rhinos.

The campaign was…

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Added by charles bayer on April 23, 2013 at 4:00pm — 1 Comment

She’s the apple of any marketer’s eye

By the time she’s 21, she will, like most of her girlfriends, control two-thirds of the consumer wealth in the U.S. according to a recent research study by Fleishman-Hillard Inc.

Furthermore, she will have the final say on all purchases as well as being the motivator of big ticket buys such as a new home, car and appliances – and that’s on top of her daily purchases of groceries, clothes and take-away food.

What does this mean for marketers and advertisers? It…

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Added by charles bayer on April 17, 2013 at 8:00pm — No Comments

We can all be heroes

Brit car dealer Matthew Holcombe hailed as hero after rescuing two women during a recent flood and snowfall.

 

If you’re like me you will have had a few ‘locals’ over the…

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Added by charles bayer on April 10, 2013 at 5:30pm — No Comments

The Game Changer – why it’s a no brainer for auto dealers

Do you know how many customers visit your dealership/store every day?

Let’s assume it’s 70. 15 are new car shoppers. 45 are service customers. And the remaining10 are buyers of parts and accessories.

This adds up to 420 customers per week based on a six day working…

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Added by charles bayer on April 2, 2013 at 2:30pm — No Comments

Are you an email junkie?

What’s the first thing you do when you get off a plane...or just after you’ve woken up in the morning...or in a restaurant while waiting for your partner to arrive?…

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Added by charles bayer on March 18, 2013 at 9:00pm — No Comments

How long before auto dealer review sites become obsolete?

 

I may be showing my age but when I started my advertising career 60 second television and radio commercials were the norm.

Then when the networks upped their rates we started producing 30s.

Today, we’re writing and shooting 15s.

So how long before we start airing five second commercials?

Hello world, today you can do a six second video for your dealership using an app called Vine and post it on Twitter and your Facebook page.

Yes, while…

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Added by charles bayer on March 4, 2013 at 3:30pm — 1 Comment

Toyota Australia slammed for over promising on leather

Toyota allegedly misleads consumers regarding "leather" claims

 

News travels fast and you may have heard that Toyota Motor Corporation Australia Limited (Toyota) yesterday gave a court enforceable undertaking to the ACCC in relation to allegations that it misled…

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Added by charles bayer on February 14, 2013 at 1:50pm — No Comments

Press down but not out

Today, especially if you’re in marketing and/or advertising, being internet savvy is taken for granted.

Do…

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Added by charles bayer on February 4, 2013 at 10:34pm — No Comments

It's here!

gO

Don't delay - act today. Click this link:…

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Added by charles bayer on November 12, 2012 at 8:00pm — No Comments

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