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Ernie Perich's ADM Blog (4)

Why Should an Automotive OEM Supplier Hire an Ad Agency?

To boost your business and help your advertising hit home, that’s why.

Maybe your company has grown from supplying just a few automotive products into a well-oiled, thriving machine. Distribution is ramping up. Customers are happy. You’ve run some ads but they seem like a waste of money.

Or maybe you’re a…

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Added by Ernie Perich on November 5, 2018 at 11:41am — No Comments

Internal Branding Tips for Automotive OEM Suppliers



Employees must be living embodiments of the brand promise.

A zen philosopher once told me, “The brand is the organization and the organization is the brand.” Yes, we are all one. But let’s not join hands and sing just yet. Developing and protecting your brand takes work. It’s a promise to your customers. And it will all go down the drain if you don’t…

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Added by Ernie Perich on October 19, 2018 at 7:18am — No Comments

Three Buyer Behaviors Automotive OEM Suppliers Should Know

Are you selling effectively to the B2B buyer?

In the last several years, the B2B buying process has changed dramatically. Buyer’s expectations have changed accordingly. Consequently, traditional sales processes are becoming less and less effective.

Selling to today’s savvy B2B buyer requires new thinking. Here are three factors that influence buyer behavior, and how to deal with…

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Added by Ernie Perich on August 27, 2018 at 7:00am — No Comments

How Automotive OEM Suppliers Can Utilize the Power of Jean-Claude Van Damme

YouTube product demos can give your brand a fighting chance.

Got a great product? Is it …

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Added by Ernie Perich on June 25, 2018 at 8:30am — No Comments

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