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Steven Moore's ADM Blog (5)

Social Media ROI and Ralph’s “ Accidental Car Sales” – the story as I see it.

For the last few months I have been engaged to fix ,modify ,rebuild a total outsourced solution for Executives and SmallBiz owners which has been meeting with mixed results. This program engages them into X number social outposts and then a team of smart folks dedicate 10-14 hrs of time per month moving their brands forward. While doing this and outlining the business processes and engagement, I am also entrusted to develop the ROI modeling it didn’t exist which causes the inconsistencies among… Continue

Added by Steven Moore on October 25, 2009 at 4:17pm — 3 Comments

2009 Ad-ology Media Influence on Consumer Choice survey- Auto.

Had just a quick moment so here is the whole article-

Automaker Web Sites Most Influential on Buyers; Newspaper, TV Still Effective

WESTERVILLE, Ohio--(Business Wire)--

Thirty-eight percent of U.S. auto buyers are willing to drive more than an hour

for their best deal, highlighting the importance of aggressive advertising by

dealers. The Fall 2009 Ad-ology Media Influence on Consumer Choice survey also

found online media is now more influential than social or… Continue

Added by Steven Moore on October 23, 2009 at 4:02pm — No Comments

How to Claim Your Dealer Website’s Google Sidewiki

I just have a moment today over lunch. Here is a great post and video on how to claim your sidewiki on your site. Dealers should follow this post and then you have claimed your space and will be able to montior but more importantly you will be able to comment back and engage your customers, or even competitors who may get nasty. Just kidding no one would do that!

Here is the… Continue

Added by Steven Moore on October 7, 2009 at 8:30am — 1 Comment

Follow up on Fluent Report from Razorfish - Social Infleunce Marketing in the AutoBiz

Measuring Social Influence Marketing in the automotive industry

By Shiv Singh

Fluent, a new Razorfish report, examines the rise of Social Influence Marketing – the method of employing social media and social influencers to meet a company’s business and marketing objectives. The report features a new proprietary survey that explores how social media informs consumer purchase behavior, and introduces the SIM Score – a new benchmark Razorfish developed to measure a brand’s social… Continue

Added by Steven Moore on August 24, 2009 at 9:24am — 1 Comment

Razorfish new report- Fluent the Social Influence marketing report.

Razorfish a world class agency that has done some great work in the auto industry has just came out with their report on Social Influence Marketing called Fluent.

Social Influence Marketing (SIM) is about employing social media and social influencer's to achieve the marketing and business needs of an Organization.

The report is here at… Continue

Added by Steven Moore on August 21, 2009 at 4:14pm — 3 Comments

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