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DON GRAFF's ADM Blog (6)

Dealer without CRM wants to develop BDC

From time to time something will still surprise me. This happened last week in Long island. I received a phone call from the dealer to meet to discuss a BDC. One of his friends had refered my company to him. I agreed to meet him. I pulled up to the dealer, nice store with good display and a Used car lot.

Once inside it was like the 80s in decor. One of the sales guys greets me and I tell him I'm there to see the owner. He gets him and we go into his office and talk for about an hour.…

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Added by DON GRAFF on February 27, 2013 at 11:02am — No Comments

The 7 Habits of a Strong Internet Sales Process - Part 2 of 2

The “7 Habits” of a Strong Internet Sales Process

Why our Internet Sales Process matters more now than it ever has, and the seven key points we must execute to be successful.

By: Henry Staniecki

 

Advanced customer-attracting tactics like SEO and Social Media Marketing are a big focus in the retail automotive industry right now. A great many tools are being developed by every vendor imaginable to take advantage of the latest…

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Added by DON GRAFF on July 26, 2012 at 6:05pm — No Comments

The 7 Habits of a Strong Internet Sales Process - Part 1 of 2

The “7 Habits” of a Strong Internet Sales Process

Why our Internet Sales Process matters more now than it ever has, and the seven key points we must execute to be successful.

By: Henry Staniecki

 

Advanced customer-attracting tactics like SEO and Social Media Marketing are a big focus in the retail automotive industry right now. A great many tools are being developed by every vendor imaginable to take advantage of the latest…

Continue

Added by DON GRAFF on July 26, 2012 at 5:30pm — No Comments

New Jersey Digital Marketing and Technology Seminar with Don Graff Automotive Consulting

INFOGRAPHIC:
Your Dealership's Digital Assets: Are They Serving Your Customers Right, Before They Come Into The Showroom?
Dealership Digital Marketing Infographic
As the tastes of the social generation and their shopping behaviors change, so must the areas in which retailers promote themselves in order to make the most of their advertising dollars and bring in new business.
Potential customers have started to evolve from simple website browsing to using mobile. With 18% of…
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Added by DON GRAFF on July 20, 2012 at 10:58am — No Comments

How Professional Are Your Professionals?

Here at Don Graff Automotive we often implement a series of test calls to dealerships in order to assess how well they handle incoming sale’s inquires. These “mystery shopper” calls can tell us what the current aptitude of a dealership is and what problem areas we’ll need to focus upon when it comes to the consulting end of the services we provide. In a perfect world, where every dealership possessed a well-trained staff of business development center employees, each call would be handled…

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Added by DON GRAFF on May 7, 2011 at 7:30pm — No Comments

Cash for Clunkers Who is getting big time results?

I was visiting some dealers in North Carolina, Virginia, Maryland and Delaware last week. I had some great conversations with some sales people, sales managers and a service manager.



One conversation sticks out from Alex Snyder from Checkered Flag in Virginia Beach. Also hi to the guys at the BMW store there. Alex and I were speaking about Business development and the CARS program. I must tell you he is the most positive and focused person I met all month. He is getting results that… Continue

Added by DON GRAFF on August 2, 2009 at 4:48pm — 5 Comments

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