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Byron Tyers's ADM Blog (5)

Fixed Operations Marketing Strategies for Tire Change Season?

The coming months are a busy time for Canadian Service Departments. With October & November comes a wave of customers who will require their seasonal tire change. Naturally, most of your customers will procrastinate and decide to act at the first sign of snow or freezing temperatures.

This seasonal rush can lead to disorganization in Service Departments. More specifically, it can…

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Added by Byron Tyers on September 4, 2015 at 12:25am — No Comments

Using a heatwave to your Service Department marketing advantage

The heat in Ontario is up, which is where we primarily support dealer clients.

It’s every driver’s worst nightmare to have their air conditioning stop working during an August commute to work in temperatures pushing 35ºC.

Using the recent heatwave to our advantage,…

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Added by Byron Tyers on July 30, 2015 at 6:08am — No Comments

1 Simple Change For Improved Automotive Landing Page Conversions

In late April, we looked into tactics that…

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Added by Byron Tyers on June 3, 2015 at 9:00am — No Comments

Is Your Dealership’s Online Communication Strategy Driving Customers Away?

In 2015, your dealership’s online communication strategy is more important than ever. This year at Wellington Consulting Inc., 100% of our marketing campaign communications will utilize electronic channels. We strongly encourage dealerships to become increasingly focused on collecting email addresses of customers after vehicle delivery and during the maintenance service checkout process. Email provides an efficient and…

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Added by Byron Tyers on April 2, 2015 at 1:00pm — No Comments

Did your last marketing campaign feature a dedicated landing page?

Have you ever received an email from a company, liked what that email had to say, clicked a link to a website for more information, only to be sent to a website with absolutely no relevance to what you were interested in from the email?

I know I have. After clicking around for a while, hoping to find what you’re looking for, you’ll typically give up and move on to more…

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Added by Byron Tyers on December 15, 2014 at 6:30am — 10 Comments

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