Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Your website is the most important part of your digital marketing strategy.
Even with a large budget, you could fail to achieve results if you're lacking the foundation necessary to convert visitors into leads and sales.
In this week's …Continue
Added by Timothy Martell on January 26, 2016 at 10:00am — No Comments
Do you feel like you're getting nowhere with SEO? It's tough to pinpoint the exact reason you're not seeing results, but there are ways you can improve your process to push through and start seeing green numbers.
Keyword research is one of the smallest things you can improve upon; however, it can make the difference between successful and unsuccessful car dealer SEO…Continue
Added by Timothy Martell on January 19, 2016 at 1:30pm — No Comments
In 2016, every business wants to use content to get more traffic to their website. From there, they want to better convert those users to boost client sign-ups or sales. But none of that comes without understanding some fundamental facts about SEO and how to create better content.
To give you a leg up on your competition, I'm going to give you three important…Continue
Added by Timothy Martell on January 12, 2016 at 8:00am — No Comments
If you've been procrastinating on your digital marketing, I won't shame you. Instead, I'll present you with some of the best advice that you can use to kick…Continue
Added by Timothy Martell on January 5, 2016 at 2:00pm — No Comments
Link building isn't dead, and it's not likely to die in 2016. If you want to build authority for your website to increase organic traffic, link building is still a crucial component of SEO.
The problem is, you may not be aligning your link building efforts with the standards that will lead to…Continue
Added by Timothy Martell on December 29, 2015 at 2:57pm — No Comments
"I couldn't sell my boss a pen if he was trying to cash a million-dollar check!"
Selling your boss has very little to do with the fact that they're tough or often balk at the idea of adding new expenses. Those are things you tell yourself to help soften the blow when you don't get your way.
To help you change your thinking and sell your boss on SEO,…Continue
Added by Timothy Martell on December 22, 2015 at 10:47am — No Comments
SEO and realistic expectations don't go well together. On both sides of the aisle, there are issues that harm the digital marketing campaigns of businesses across the country and cause doubts about SEO as a viable and ROI-driven service.
The problem starts with SEO vendors. For years now, the focus has been on achieving "#1 rankings" and "dominating"…Continue
Added by Timothy Martell on December 14, 2015 at 8:00am — No Comments
Content Marketing is one of the fastest growing forms of digital marketing employed by businesses in 2015. Where traditional advertising (even online) has its limits, content marketing's only limit is your business's creativity.
But with all sorts of options out…Continue
Added by Timothy Martell on December 8, 2015 at 2:00pm — No Comments
As Google releases more and more updates, the search engine becomes capable of understanding intent behind different search queries at an advanced level. This leads to an increased need for online marketers to review their…Continue
Added by Timothy Martell on December 1, 2015 at 5:30am — No Comments
What do you want from SEO? If I had to guess, I'd say "more traffic" or "more leads" are at the top of your goals list.
The problem is, those…Continue
If you follow the SEO industry, you'll know that there's a constant debate about whether or not it's really "SEO" anymore. Because for the most part, it's not. Sure we still do on-page optimization that helps create search-friendly pages, but that's only one small part of what most SEO companies provide moving into 2016.
Instead, most of what Wikimotive does as an SEO company boils down to one core…Continue
Added by Timothy Martell on November 17, 2015 at 5:30am — No Comments
Navigating SEO is a syndicated blog series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways car dealers and other local businesses can improve their SEO, offering insight into how it will benefit business. This week's column was written by Wikimotive's Mark…
Added by Timothy Martell on November 10, 2015 at 8:30am — No Comments
When it comes to content marketing, there are topics that are thought of as easy to promote and others that are harder to promote.…Continue
Added by Timothy Martell on February 5, 2015 at 1:00pm — No Comments
Digital marketing can be extremely tedious when you add up the time that many tasks take to complete. On top of big projects like audits, copywriting, and promotional work, smaller tasks can add…Continue
SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against…Continue
Added by Timothy Martell on January 23, 2015 at 9:30am — No Comments
While a blog is a great place to talk about your business and build valuable search engine authority, it can also help you gain a loyal following of customers and admirers that will help you see steady growth for a long time to come.
A blog builds trust with customers,…Continue
One of the things that makes SEO so important is that it connects your dealership with people who already interested in buying a car or who need some type of service. Unlike advertising, in which you hope someone hears, sees, or reads your name…Continue
On Wikimotive's blog earlier this week, we talked about not letting the idea of producing sub-par content get in the way of starting content efforts for your dealership's SEO strategy. This boils down to a simple idea:…Continue
By now, most dealers know they need some type of SEO strategy to stay competitive online. But what exactly goes into that?
Website Optimization? Yes.
When I started doing SEO and social media for dealers, the one thing that really worried me was how often dealers are being outranked in search engines by third-party listing sites like…Continue