Professional Community for Car Dealers, Automotive Marketers and Sales Managers
What do you want from SEO? If I had to guess, I'd say "more traffic" or "more leads" are at the top of your goals list.
The problem is, those…Continue
If you follow the SEO industry, you'll know that there's a constant debate about whether or not it's really "SEO" anymore. Because for the most part, it's not. Sure we still do on-page optimization that helps create search-friendly pages, but that's only one small part of what most SEO companies provide moving into 2016.
Instead, most of what Wikimotive does as an SEO company boils down to one core…Continue
Added by Timothy Martell on November 17, 2015 at 5:30am — No Comments
Navigating SEO is a syndicated blog series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways car dealers and other local businesses can improve their SEO, offering insight into how it will benefit business. This week's column was written by Wikimotive's Mark…
Added by Timothy Martell on November 10, 2015 at 8:30am — No Comments
When it comes to content marketing, there are topics that are thought of as easy to promote and others that are harder to promote.…Continue
Added by Timothy Martell on February 5, 2015 at 1:00pm — No Comments
Digital marketing can be extremely tedious when you add up the time that many tasks take to complete. On top of big projects like audits, copywriting, and promotional work, smaller tasks can add…Continue
SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against…Continue
Added by Timothy Martell on January 23, 2015 at 9:30am — No Comments
While a blog is a great place to talk about your business and build valuable search engine authority, it can also help you gain a loyal following of customers and admirers that will help you see steady growth for a long time to come.
A blog builds trust with customers,…Continue
One of the things that makes SEO so important is that it connects your dealership with people who already interested in buying a car or who need some type of service. Unlike advertising, in which you hope someone hears, sees, or reads your name…Continue
On Wikimotive's blog earlier this week, we talked about not letting the idea of producing sub-par content get in the way of starting content efforts for your dealership's SEO strategy. This boils down to a simple idea:…Continue
By now, most dealers know they need some type of SEO strategy to stay competitive online. But what exactly goes into that?
Website Optimization? Yes.
When I started doing SEO and social media for dealers, the one thing that really worried me was how often dealers are being outranked in search engines by third-party listing sites like…Continue
Trust is your business's biggest asset today. With the ability to easily publish reviews of businesses, products, and services, customer satisfaction is more important than ever before. Because one of the first things a potential customer does before visiting you in…Continue
Problems that affect search results are popping up left and right, but no one is willing…Continue
Today's post is less about educating, and more about being a digital marketing public service announcement. You need to log in to your Google Places account and make sure everything is up do date and submitted to Google.…Continue
Google is always changing, we say that darn near every day on this blog. The thing is, usually those changes are so small, or so buried on the backend of the whole shebang that the world at large doesn’t notice. It’s not often they bust out the big, forward facing guns (the carousel being the last example I can think of offhand) but when they…Continue
When I was a younger man I used to dismiss statistics in the marketing world.
It’s easy to have an arrogance when you are young, isn’t it? I would find myself resenting the experts and thinking that I knew best, even when I had very little to base…Continue
Added by Timothy Martell on February 4, 2014 at 6:00pm — No Comments
Namely, how do you keep an old site fresh in Google's eyes. Of course, lots of old sites rank just fine. In fact, some old sites are low quality and still rank well through sheer number of backlinks pointed at them.…Continue
Do you love search engine optimization? How about data? Maybe even surveys? If you answered yes to any of these questions, then you are in luck. This week, Moz has released the results of their 2014 SEO Industry Survey. The survey covers everything from search engine optimization and search engine marketing to social media and even average…Continue
Added by Timothy Martell on January 30, 2014 at 6:07pm — No Comments
Sometimes it feels like Google is omnipotent, doesn’t it? With their huge percentage of the search engine share, they ARE omnipotent in a way. They scan the entire web, handing out rewards and brutal punishments alike, but they have always had a…Continue
When you think social media genius, what’s the first brand that comes to mind?
A lot of people praise Taco Bell for their snarky Twitter comments, others laud the versatility and lifestyle branding of the energy drink…Continue