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Matt Tucker's ADM Blog (6)

Google Cars Beta Program Ended....

Just went to http://www.google.com/cars/ and was greeted with this:

Interesting. It will be interesting to see the "next…

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Added by Matt Tucker on February 13, 2014 at 10:55am — No Comments

Knock, Knock. Who's there? Google Lead. Google Lead WHO?

San Francisco. This is ground zero. Google, it appears, is trying to build the 'bomb'. The new car lead bomb.

Reading Chuck Barker's white paper on Google got me thinking about the current elephant in the room, www.google.com/cars/ . Brian…

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Added by Matt Tucker on September 30, 2012 at 7:05am — 9 Comments

Google To Revamp Search. What are your dealership's "attributes"? Are You Semantic-Proof?

Semantic:

Origin:

1655–65;  /span> Greek…
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Added by Matt Tucker on March 15, 2012 at 7:25am — No Comments

Should I spend money on Newspaper Advertising 750 miles from my store location?

Question to the forum for advice. Looking at the social spectrum and I see the claims of companies such as Social Ups that have increased FB likes for some dealers to over 120k. That looks impressive, on paper.

 

The marketing pitch for most of these social fan drive companies is FB w/o fans is like the newspaper no-one reads.

 

But what if the only way to advertise in the newspaper is to advertise in a paper that is only read 750 miles away? Sure it gets lots of…

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Added by Matt Tucker on August 4, 2011 at 1:34pm — 16 Comments

Is the "BUY IT NOW" Button Here Now?

Ok, call me old school if you may, but I have heard many a salesperson, myself included, use the catch line "Did you push the buy it now button?" when a customer brings up the 'value' they found their trade online. Well that may all be changing now, or so it seems, as the Buy It Now button is upon us.

How many of you use the AutoTrader Trade In Market Place, the system developed around Robert Hollenshead's Buy Book Technologies? In case you don't know, you will soon know as…

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Added by Matt Tucker on December 10, 2010 at 11:00am — No Comments

Is being a "Car Guy" bad for sales?

Just got a call from a "car guy" vendor trying to sell my store on his product. Right away I could picture the gold chains, chest hair and large rings he must be wearing. Apparently, his assumption is that all car guys are like him and the best way to sell is to be gruff, fast talking and constantly cursing in conversation all while giving a take-it or leave-it approach (really? You're gonna hard sell me?)



Last I checked, most people (myself included) want to be talked to like people,… Continue

Added by Matt Tucker on September 9, 2010 at 11:05am — 6 Comments

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