Automotive Marketing Professional Community for Car Dealers and their Managers
Just went to http://www.google.com/cars/ and was greeted with this:Continue
Added by Matt Tucker on February 13, 2014 at 10:55am — No Comments
Reading Chuck Barker's white paper on Google got me thinking about the current elephant in the room, www.google.com/cars/ . Brian…Continue
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Added by Matt Tucker on March 15, 2012 at 7:25am — No Comments
Question to the forum for advice. Looking at the social spectrum and I see the claims of companies such as Social Ups that have increased FB likes for some dealers to over 120k. That looks impressive, on paper.
The marketing pitch for most of these social fan drive companies is FB w/o fans is like the newspaper no-one reads.
But what if the only way to advertise in the newspaper is to advertise in a paper that is only read 750 miles away? Sure it gets lots of…Continue
Ok, call me old school if you may, but I have heard many a salesperson, myself included, use the catch line "Did you push the buy it now button?" when a customer brings up the 'value' they found their trade online. Well that may all be changing now, or so it seems, as the Buy It Now button is upon us.
How many of you use the AutoTrader Trade In Market Place, the system developed around Robert Hollenshead's Buy Book Technologies? In case you don't know, you will soon know as…Continue
Added by Matt Tucker on December 10, 2010 at 11:00am — No Comments