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Jeff Cotton's Blog – September 2013 Archive (2)

Morph Be-Backs into Buyers

How’s your attitude towards shoppers who walk without buying? 

  • Snarky?
  • Ambivalent?
  • Opportunistic? 

The right first response should be, with curiosity: Why didn’t the customer buy? A range of reasons might answer the question – from wrong inventory and price to poor presentation or dislike of the sales associate. 

For whatever reason a shopper leaves the showroom without buying, the productive attitude is one that focuses on opportunity.…

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Added by Jeff Cotton on September 26, 2013 at 8:03am — No Comments

How Can Vendors Deliver on Great Expectations?

As a technology provider, AutoAlert has the weighty obligation to deliver great service and support to its customers, North America’s franchised automobile retailers. 

As a dealer, do you entertain great service expectations from the vendors with which you do business? If not, you should – and you should hold them accountable for meeting those expectations.

This is an important issue. Because a recent article in…

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Added by Jeff Cotton on September 9, 2013 at 10:00am — No Comments

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