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Stop what you’re thinking – I am not casting a slur at the new green pea.
Rather, I’m talking about a selling strategy that leverages the left hemisphere or analytical side of the brain to improve the monthly sales tally.
The right side of the brain just doesn’t get it. Right-brained selling goes into panic at month end. It furiously telephones every potential be-back and lost sale from the prior 29 days. By this time, the sales desk has penciled so sharply there’s little left…Continue